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Audience A2

Audience A2

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Published by r_g_1995

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Categories:Types, School Work
Published by: r_g_1995 on Jun 24, 2012
Copyright:Attribution Non-commercial


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What is Audience?
Audience in media and the media industry is the type of people andgroup of people a media product/text is aimed at. Audience is avery important concept throughout media as all texts are createdwith an audience in mind. When determining an audience,questions would be asked. Who is the media text best suited for?
What’s the focus group? Does the media text compare to existing
media texts?Wikipedia
An audience is a group of people who participate in a show or
encounter a work of art, literature, theatre, music, video game, or academics in any
What Audience theorists can you
 Stuart Hall 
developed the reception theory, which is a version of reader response literarytheory that emphasises the readers reception of a literary text. Stuart developed the receptiontheory for media and communication studied from the literary. It focuses on the scope for
“negotiation” and “opposition” on the part of the audience. This means that a media text is not 
simply passively accepted by the audience, but that the reader/viewer interprets themeanings of the text based on their individual cultural background and life experiences.Encoding and Decoding; Preferred/Negotiated/Oppositional readings.
Denis McQuail 
created the Uses and Gratifications theory, which is an approach tounderstanding why people actively seek out specific media outlets and content forgratification purposes. The theory discusses how users proactively search for media that willnot only meet a given need but enhance knowledge, social interactions and diversion. Usesand Gratifications theory; audiences consume media texts for surveillance, personal identity,personal relationships, escapism/diversion.
Ien Ang
born in Java 1954, educated in the Netherlands, is a professor of cultural studies.
She argues that Audiencehood’ is becoming an even more multifaceted, fragmented and
diversified repertoire of practices and experiences.

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