In this competitive scenario where there is immense demand for people and the talent pool is shrinking,Human Resource Management plays a vital role in an organization.Recruitment and Retention of employees is becoming a challenge as well as a concern area for all HR Managers. As Indian economy isbooming, HR managers will be experiencing tough times ahead in hiring and retaining talent.
Channeling Communication Skills
When it comes to defining it as a competency, communication can be tricky. It‟s a characteristic that‟sapparently universally appreciated and desired, but it‟s not easy to pin down what makes for effective
communication. Is it nuanced or straightforward? Specific of general? Deductive or poignant? Humorousor stern?According to Ron Crossland, co-
author of The Leadership Experience, author of The Leader‟s Voice and
chairman of Bluepoint Leadership Development, organizational leaders face the challenge of graspingthis generally valued yet seldom understood quality.
“Everyone „gets‟ communication,” he said. “Every executive gets this, but they find it difficult to find the
time to immerse themselves in a study of their own communication patterns. What happens is they hear
the ideas, but they get cosmetic fixes. Most of them don‟t do deep dives. Leaders think they‟ve got the
general context, which is where their bread and butter is -
how they move constituents.”
Crossland developed a formal framework that focuses on three primary channels of communication:facts, emotions and symbols. Facts pertain to data, direct observations and literal interpretations of things and events; emotions relate to stirring the range of sentiments people feel; and symbols refer tometaphors, analogies and other representative illustrations.
“These three channels apply to any leadership model in the world,” he said. “They might not put it theway I do, with symbols, facts and emotions. A lot of people don‟t walk around with that model in theirhead. But once they hear it, they‟ll say, „That‟s what I‟ve been experiencing.
I just didn‟t have aschematic.‟”
In particular, the rise of “executive presence, as a sought
-after attribute among leaders has broughtabout a fresh examination of communication styles.
“If you look at the root of executive presence, a huge component of
that is the ability to communicate in
the moment,” Crossland explained. “Whether that‟s e
-mail, a videoconferencing or a town-hall meeting,
that presence is felt through how messages are communicated. That‟s especially true these days, when
so much content
is delivered virtually and long distance.”
To illustrate his point, he cited a recent appearance Bill Gates made at a technology conference viastreaming video that was projected onto a large screen. Even though the prerecorded speech deliveredvia a 22-foot tall image of Gates might seem like a case of the medium overwhelming the message,Crossland insisted this communication is fundamentally the same as any other.
“People will experience that visually and aurally, but most of the substance of it will be
three channels,” he said. “The better Gates is with [facts, emotions and symbols], the better he‟s goingto come across.”