Etihad has a commercial mandate to break even by 2010. During the rst four years of its life, the airlinehas grown faster than any other in commercial aviation history. During 2007 Etihad has placed particularfocus on improving seat factors, yields and passenger revenues.
2007 was another strong year for Etihad with impressive growth inall passenger cabins and spread well across the network, with bothnew and established routes performing extremely well. The airlineachieved average seat factors of 69 per cent across its network of 45destinations during the year, with a number of key routes achievingrecord passenger numbers.
P e r c e n t
Revenue grew signicantly during 2007, a year which saw Etihad addnine new destinations to its global network. Total revenues for the year- USD$1.5bn - exceeded the airline’s own forecasts. Etihad remains ontrack to break even in 2010, in line with its business objectives.
U S D $ m i l l i o n s
Etihad growth has been impressive...
Etihad (Year 0 = 2003)
… In fact the fastest growing wide body airline from inception
N u m b e r o f a i r c r a f t
Now four years old, the national airline of the United ArabEmirates is an established player on the global aviationmap. 2007 was another year of signicant expansionwith growth of the airline’s route network, aircraft eet,passenger gures and number of employees.The airline currently boasts a eet of 37 aircraft ying to 45destinations across the Middle East, Europe, North America,Africa and Asia. The awards that Etihad picked up in 2007are further evidence of the strength of the airline’s productand the service it offers to its customers.Etihad Airways carried more than 4.6 million passengers in2007, with average seat factors of more than 69 per cent.The number of passengers has grown from 340,000 in 2004to one million in 2005 and 2.8 million in 2006.Nine new routes were added to the airline’s global networkduring 2007: Sydney, Brisbane, Kuala Lumpur, Singapore,Kochi, Thiruvananthapuram, Milan, Dublin and Kathmandu.The airline also boosted its number of weekly ightsfrom 556 to 718 as part of an expanded winter scheduleintroduced at the end of October 2007.The rst conrmed new route of 2008 is the Chinese capitalBeijing which is one of the world’s fastest growing citiesand is the host city for the Olympic Games in August.
During 2007, Etihad carried more than 4.6 million passengers,a 67 per cent year-on-year increase as the airline continued toexpand its global network and add new aircraft to its eet. Sincelaunching commercial operations in November 2003, the numberof passengers own across Etihad’s network grew from 340,000 in2004 to one million in 2005 and 2.8 million in 2006.
N u m b e r o f p a s s e n g e r s
Sports sponsorship is a major part of Etihad’smarketing strategy and undoubtedly the most excitingannouncement in 2007 was the airline’s three yeardeal to be the title sponsor of the Formula 1 Abu DhabiGrand Prix, starting with the inaugural event in 2009.The deal will see the F1 race in the UAE’s capital citynamed the “Formula 1 Etihad Airways Abu Dhabi GrandPrix” until 2011. It also provides Etihad with exclusivecircuit signage and podium branding for the Abu DhabiGrand Prix.
Partnerships with Chelsea Football Club and HarlequinsRugby Football Club were also unveiled in 2007.The Chelsea and Harlequins partnerships provide Etihadwith tremendous exposure to worldwide audiences andillustrate the airline’s ambitions to be associated with thebest names in sport. Extensive branding can be seen atboth teams’ stadiums in London.Closer to home, Etihad is involved with a number of sponsorships across the Middle East region. The airlineis a lead sponsor of the Abu Dhabi Golf Championships,which is a key tournament in the European PGA tour,and the Al Ain International Aerobatic Show.
Bernie Ecclestone, Formula 1 group president and chief executive,and James Hogan, Etihad Airways’ chief executive, sign the deal forthe Formula 1 Etihad Airways Abu Dhabi Grand Prix” at Formula 1headquarters in London.