Most businesses fail due to the lack of understanding by company owners regarding the multifarious pitfalls and traps that can and do occur in all industries.
Most people avoid risk. Champions know that no significant rewards occur without risk -
without venturing out of their comfort zone.
An important distinction between Champions and Most People
(MPs) is their choice of targets. While MPs have “Seeking Comfort” as a default target in their life, Champions recognize “comfort” as a deceptive, erroneous target.
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