New York Times says: ‘Craword doesn’t have a signature style, but rather a signatureeeling: emotional and deeply rooted to the place’Ilse Craword heads design company Studioilse alongside her brandconsultancy. A gurehead or design that puts the human being atthe centre, she has a denitive approach to creating charismatic andlong-lasting brands. Fascinated by what drives us, brings us togetherand ultimately makes us eel alive, her studio maniests this throughbrands, buildings, urniture and products.Intelligence led, their ideal is to create platorms or socialconnections that embed new values. Central to this is the intentionto design places and objects that speak to all our senses, that can besmelt, heard and elt and add resonance to our lives.The portolio includes award winning projects: Mathias Dahlgrenrestaurant, the Inn brand, Soho House New York and Wastberglighting. Current projects include the development o an apartmentblock in Hong Kong and an event space in Budapest, with Tadao Ando.Consultancy clients include Volvo and Marks and Spencer.
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