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Packaged Bottled Water in India

Packaged Bottled Water in India

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Published by Nirav Sheth

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Categories:Types, School Work
Published by: Nirav Sheth on Jun 26, 2012
Copyright:Attribution Non-commercial


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Packaged Bottled Water in India
- a case study on Eureka Forbes
By Bhumika, Nirav, Shatru
ITM-XMBA-Batch 41
water everywhere
But just a little that is clean”
Water. The fountain of all life.
Sixty per cent of our body weight is made up of it.
Water can also be the cause of much misery. Especially in India, wherecontaminated water continues to bring down millions with diseases such asdiarrhea, dysentery, typhoid, jaundice and gastro-enteritis.
Getting pure drinking water from municipal taps in cities and towns is now a luxury.
At home most people are forced to either boil water or install purifiers. Whiletraveling or eating out in restaurants, buying bottled water has become a necessity.
This need has seen an explosion of companies marketing “safe drinking water” in
bottles across the country.
How is bottled water different from tap water?
Consistent quality and taste are two of the principaldifferences between bottled water and tap water.
While bottled water originates from protected sources -largely from underground aquifers and springs
tap water comes mostly from rivers and lakes.

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