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a n d b y i n t e r n a t i o n a l t r e a t i e s . I T I S I L L E G A L A N D S T R I C T L Y P R O H I B I T E D T O D I S T R I B U T E , P U B L I S H , O F F E R F O R S A L E , L I C E N S E O R S U B L I C E N S E , G I V E O R D I S C L O S
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INDUSTRY & COMPETITIVE FORCES ANALYSIS
Numerous competitorsXFew competitorsXEqually balanced competitorsXOne or a few strong competitorsXIndustry sales growth slowingXIndustry sales growth strongXHigh fixed or inventory storage costsXLow fixed or inventory storage costsXNo differentiation or no switching costsXSignificant differentiation or significant or switching costsXLarge capacity increments requiredXMinimal capacity increments requiredXDiverse competitorsXSimilar competitorsXHigh strategic stakesXLow strategic stakesXHigh exit barriersXMinimal exit barriersX
Significant economies of scaleXNo or low economies of scaleXCost disadvantages from other aspectsXNo other potential cost disadvantagesXStrong product differentiationXWeak product differentiationXHuge capital requirementsXMinimal capital requirementsXSignificant switching costsXMinimal switching costsXControlled access to distribution channelsXOpen access to distribution channelsXGovernment policy protectionXNo government policy protectionX
Bargaining Power of Buyers
Buyer purchases large volumesXBuyer purchases small volumesXProducts purchased are significant part of buyer’s costXProducts purchased aren’t significant part of buyer’s costXProducts purchased are standard or undifferentiatedX