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Creative Strategy Ch 11

Creative Strategy Ch 11

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Published by Syed Ghous Ali Shah
The Creative Side of Advertising
The Creative Side of Advertising

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Published by: Syed Ghous Ali Shah on Jun 26, 2012
Copyright:Attribution Non-commercial


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Chapter 11
The Creative Side of Advertising
It is better to have enough ideas for some of them
to be wrong, than to be always right by having no
ideas at all.
 Edward De Bono
Happiness is not in the mere possession of money;
it lies in the joy of achievement, in the thrill of creative effort.
Franklin Roosevelt 
Creativity comes from trust. Trust your instincts.and never hope more than you work.
Creative strategy
The creative strategy in the plan that defines 2
advertising efforts:The art direction: the artistic design of the ad1.The production values: the various audio andvisual components and stylistic touches that make upthe ad
2. The copy platform: a checklist providing
background info needed to craft the ad.

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