Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more ➡
Download
Standard view
Full view
of .
Add note
Save to My Library
Sync to mobile
Look up keyword
Like this
0Activity
×
0 of .
Results for:
No results containing your search query
P. 1
Creative Strategy Ch 11

Creative Strategy Ch 11

Ratings: (0)|Views: 32|Likes:
Published by Syed Ghous Ali Shah
The Creative Side of Advertising
The Creative Side of Advertising

More info:

Published by: Syed Ghous Ali Shah on Jun 26, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, PPT, TXT or read online from Scribd
See More
See less

05/23/2013

pdf

text

original

 
Chapter 11
The Creative Side of Advertising
 
Quotes..
It is better to have enough ideas for some of them
to be wrong, than to be always right by having no
ideas at all.
 Edward De Bono
Happiness is not in the mere possession of money;
it lies in the joy of achievement, in the thrill of creative effort.
Franklin Roosevelt 
Creativity comes from trust. Trust your instincts.and never hope more than you work.
Anonymous
 
Creative strategy
The creative strategy in the plan that defines 2
advertising efforts:The art direction: the artistic design of the ad1.The production values: the various audio andvisual components and stylistic touches that make upthe ad
2. The copy platform: a checklist providing
background info needed to craft the ad.

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->