Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
7Activity
0 of .
Results for:
No results containing your search query
P. 1
Happyroad Business Plan

Happyroad Business Plan

Ratings: (0)|Views: 316 |Likes:
Published by Adam Steinberger
The happyroad company from Saratoga Springs creates website and smartphone tools that help
travelers find great places to visit according to the interests of each individual traveler. We ask
for each customer’s personal traveling needs and combine this with his or her Facebook and
Twitter accounts to determine desirable kinds of destinations for the user. Happyroad then finds
places and events that fulfill our customers’ desires from other travel websites like Foursquare
and Google Maps, and the user can then visit any or all of these places en route to his or her
destination. Whether happyroad users travel a mile or 1,000 miles away from the point of
departure, we maximize your traveling experience. Our service will begin as an internal
platform on top of which we will build our happyroad website and mobile applications, and
eventually this platform will be released to public software development teams for making their
own products from our service.
The happyroad company from Saratoga Springs creates website and smartphone tools that help
travelers find great places to visit according to the interests of each individual traveler. We ask
for each customer’s personal traveling needs and combine this with his or her Facebook and
Twitter accounts to determine desirable kinds of destinations for the user. Happyroad then finds
places and events that fulfill our customers’ desires from other travel websites like Foursquare
and Google Maps, and the user can then visit any or all of these places en route to his or her
destination. Whether happyroad users travel a mile or 1,000 miles away from the point of
departure, we maximize your traveling experience. Our service will begin as an internal
platform on top of which we will build our happyroad website and mobile applications, and
eventually this platform will be released to public software development teams for making their
own products from our service.

More info:

Published by: Adam Steinberger on Jun 26, 2012
Copyright:Traditional Copyright: All rights reserved

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

06/20/2014

pdf

text

original

 
 
A Business Plan By:Minh Uong, Adam Steinberger815 N BroadwaySaratoga Springs, NY 12866Phone: (518) 362-7623Email: happyroadco@gmail.com
 
HAPPYROAD:ABUSINESSPLANBYUONGANDSTEINBERGER2
 
TableofContents
ExecutiveSummary................................................................................................................3
CompanySummary.................................................................................................................5
ProductDescription................................................................................................................5
WebPlatform..................................................................................................................................5
MobileApplication..........................................................................................................................7
MobileApplicationFeatures...............................................................................................................7
ProductDataSheet.............................................................................................................................9
WebsiteApplication.......................................................................................................................13
SocialMedia..................................................................................................................................13
TargetMarket.......................................................................................................................14
IndustryAnalysis..................................................................................................................15
MobileApplication........................................................................................................................15
WebsiteApplication.......................................................................................................................17
SocialMedia..................................................................................................................................17
OnlineCouponRetail.....................................................................................................................18
CompetitorAnalysis..............................................................................................................19
FinancialInformation.....................................................................................................................19
CustomerBase...............................................................................................................................20
Features.........................................................................................................................................21
ProductDifferentiator..........................................................................................................22
MarketingandSalesPlan......................................................................................................25
MarketingPlan..............................................................................................................................25
SalesPlan......................................................................................................................................27
Financials.......................................................................................................................................28
Start-UpFund................................................................................................................................33
CompanyStructure...............................................................................................................34
RisksEvaluation....................................................................................................................35
Threats..........................................................................................................................................35
IntenseCompetition.........................................................................................................................35
LegalRequirements..........................................................................................................................36
Weaknesses...................................................................................................................................36
LegalRequirements..............................................................................................................37
Citations...............................................................................................................................37
 
 
HAPPYROAD:ABUSINESSPLANBYUONGANDSTEINBERGER3
 
ExecutiveSummary
The happyroad company from Saratoga Springs creates website and smartphone tools that helptravelers find great places to visit according to the interests of each individual traveler. We ask for each customer’s personal traveling needs and combine this with his or her Facebook andTwitter accounts to determine desirable kinds of destinations for the user. Happyroad then finds places and events that fulfill our customers’ desires from other travel websites like Foursquareand Google Maps, and the user can then visit any or all of these places en route to his or her destination. Whether happyroad users travel a mile or 1,000 miles away from the point of departure, we maximize your traveling experience. Our service will begin as an internal platform on top of which we will build our happyroad website and mobile applications, andeventually this platform will be released to public software development teams for making their own products from our service.We target people who enjoy traveling by car for distances of 50 miles or more for leisure purposes. Whether you are young and adventurous or you’re in your 60s and already retired, aslong as you like traveling you are all our potential customers
.
Whether you want to drive fromSan Francisco to Los Angeles, or you fancy a road trip from Seattle to Miami, happyroad willhelp you, as our slogan says,
maximize your traveling experience.
Our  product gives users a
happy road 
to travel on, so that at their destinationthey feel satisfied about their journey, and have a big smile.Our vision is that ten years from now, when the economy recovers, people should have better living conditions. And as the world becomes much more globalized, the needs for traveling willincrease significantly. People will go from one country to another visiting places they havenever been to before. In these situations, there is a high demand for a tour guide or similar service. Happyroad is designed to be a personal travel agent for all smartphone users, whose percentage of the world population will be exploding in the future. Furthermore, when werelease our platform to the public, happyroad will become a massive sandbox for softwaredevelopers to design apps that run on top of our product. That means someday users may be playing Words With Friends with their favorite traveling buddies on happyroad.

Activity (7)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
Adam Steinberger liked this
Adam Steinberger liked this
Venkatesh Hr liked this
Yogesh Malhotra liked this
Kenneth Kong liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->