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Buying Behavior @ KOF Oil Project Report

Buying Behavior @ KOF Oil Project Report

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Buying Behavior @ Kof Oil Project Report
Buying Behavior @ Kof Oil Project Report

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Published by: Babasab Patil (Karrisatte) on Jun 27, 2012
Copyright:Attribution Non-commercial

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11/01/2012

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INDEX
SL.NOParticularsPage. No1
Executive summary
42INTRODUCTION
Indian oil market
Indian market as a hierarchical5-73Industry profileCompany ProfileProduct profile8-1112-1819-254MARKETING RESEARCH
Identification of problem
Objective of the study
Scope of the study
Research methodology
Analysis techniques
Limitation of the study26-335DATA ANALYSIS & INTERPRETATION
Findings
Conclusions
Suggestions
Bibliography
Annexure34-4647-4849-5051-5253-5354-57BABASAB PATIL1
 
 
EXECUTIVE SUMMARY 
BABASAB PATIL2
 
 
EXECUTIVE SUMMARYINTRODUCTION:
KOF has modern edible oil packaging plant in Hubli. Various typesof edible oils are packed in sachets, Bottles, and Barrels to suit the marketrequirements. NDDB also utilize the surplus capacity of the packing plantto pack "Dhara Health"-a premium sunflower oil brand of Nation DairyDevelopment Board's (NDDB). The project has got a packaging plant inHubli with a capacity of 250 tones per month edible oil.All these Products carry the Government of India’s "AGMARK"seal which is a certification that ensure the purity and quality of the products.This project deals with the “social class & its influences on buying behavior in Hubli city”. In this project problem is to know the Status of the customer is effect on buying KOF oil.The report is based on the data collected from the relative category of customers. The study reveal that at present advertising of KOF oil is very poor whencompare with the other Brands.
BABASAB PATIL3

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