Amity Business School

GROUP CAN INFLUENCE THE BEHAVIOR

BY Shradha Sharma, Diksha Pokhriyal, Mansi Verma, Yatin, Kushboo Sethi

LEARNING OBJECTIVES
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Define group and list its characteristics. Explain why people join groups. List the stages of a group development. Describe group norms, goals, role, and conflicts. Suggest how to make group decision making more effective.

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Chapters
1. Introduction to Group 2. Introduction to Group Behavior 3. Introduction to Group Norms 4.Introduction to Group Cohesion 5. Introduction to Group Decision-Making 6. Introduction to Group Role

GROUP
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A group is a collection of two or more individuals, interacting and interdependent, who have come together to achieve particular common objectives.

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WHY DO PEOPLE JOIN GROUP ?

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Security Status Self-Esteem Power Goal Achievement

STAGES OF GROUP DEVELOPMENT

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Storming

Forming
Norming

Performing Adjourning

TYPES OF GROUPS
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Formal group:Command group Task group Project group Committees

Informal group:Friendship group Interest group Reference group

GROUP BEHAVIOR
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EXTERNAL CONDITIONS IMPOSED ON THE GROUP WHICH AFFECTS OUR BEHAVIOUR

GROUP BEHAVIOR
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Groups are a subset of a larger workplace consisting of the following: 1. Organization Strategy 2. Organizational Infrastructure ( a ) Leadership ( b ) Rules ( c ) Resources ( d) Evaluation and Rewards 3. Organizational Culture

GROUP NORMS

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Group norms is a rule that tells the individual how to behave in a particular group.

Types of group norms:Formal Informal.

GROUP COHESION
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"Together We Stand, Divided We Fall"

Cohesion = Attraction, Liking Cohesion = Unity Cohesion = Teamwork

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Performing
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Norming

Storming

Adjourning Forming

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Cohesion = Attraction, Liking

Attraction between members

Attraction
Attraction to the group-as-awhole

Cohesion

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Cohesion = Unity
Group Unity

Unity
Belonging (part of the group)

Cohesion

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Cohesion = Teamwork
Collective Efficacy Teamwork Group morale, esprit de corps

Task

Cohesio n

Motivation

GROUP DECISION-MAKING
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1. 2. 3. 4.

Diagnosing the problem Developing alternatives Evaluating alternatives Implementing decisions

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GROUP ROLE
A role is a set of expected behavior pattern attributed to someone occupying a given position in a social unit.

Types of group role : Task oriented roles. Maintenance roles. Individual roles.

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Q2. How often do you meet your friends?

days 6 weeks 9 months 7 years 2

8% 25% 1 29%

WEEKS

2 3 4

38%

Q3 Are your friends helpful towards you every time?

Q3 Are your friends helpful towards you every time?
neither agree nor disagree 2

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strongly agree 11

moderately agree 12

moderately disagree 2

strongly disagree 0

7% 7%

0%

41%
MODERATELY AGREE

1 2 3 4 5

45%

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Q4. Does your group makes you relax and calm when you are tensed?
usually sometimes occasionally rarely never

14

4% 23%

0%

USUALLY
54%

1 2 3 4 5

19%

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Q12. Does your group acts as a support system for you in times of need?
usually 17 sometimes 3 occasionally 3 rarely 2 never 0

8% 12%

0%

USUALLY
12%

1 2 3 4 5

68%

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Q19. Has your group ever motivated you to take part in an event or activity which you were otherwise reluctant to?
usually sometimes occasionally rarely never

11

8% 8% 28% 1

OCCASIONALLY
12% 44%

2 3 4 5

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Q27. Is there any contribution of your group in your improvisation as a human being?
neither agree nor disagree 5

strongly agree 9

moderately agree 10

moderately disagree 1

strongly disagree 0

4% 20%

0%

36%
MODERATELY AGREE

1 2 3 4 5

40%

A group is collection of people who interact with each other, know one another and work together to achieve a common objective. Groups established by the organization to achive organizational goals are called formal groups. Groups that are neither formally created nor controlled by the organization are called informal groups. Formation of a group involves four stages, namely, forming stages, stroming stages, norming stages, and performing stages. Brainstorming nominal group technique, Delphi techniques and consciences mapping are the main techniques developed to improve group decision making. THUS WE CAN SAY THAT GROUP CAN INFLUENCE OUR BEHAVIOUR THROUGH TWO WAYS , ONE BY ACTUALY BEING MOTIVATED AND ONE IN PRESSURE. PRESSRISED INFLUENCED BEHAVIOUR RESULTS INTO NEGATIVE BEHAVIOUR AND MOTIVATED BEHAVIOUR RESULTS INTO POSITIVE RESULTS.

CONCLUSION

THANK YOU !