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CIPR's Wikipedia Guidance for PR Professionals

CIPR's Wikipedia Guidance for PR Professionals

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Published by Mark Pack

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Published by: Mark Pack on Jun 27, 2012
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06/27/2012

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WIKIPEDIA
 
BEST PRACTICEGUIDANCEFORPUBLICRELATIONSPROFESSIONALS
VERSION 1
 
 
CONTENTS
About the guidelines ......................................................................................................................... 3The definition of public relations........................................................................................................ 4"Dark arts" on Wikipedia ................................................................................................................... 5Current debating points .................................................................................................................... 6The free encyclopedia that anyone can edit? .................................................................................... 7Practical approaches ........................................................................................................................ 8The basic principles of Wikipedia ...................................................................................................... 9A step-by-step guide: how to improve articles ................................................................................... 10Dos ................................................................................................................................................... 12
Don’ts
............................................................................................................................................... 14Next steps for PR professionals ........................................................................................................ 15The glossary ..................................................................................................................................... 16
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ABOUT THE GUIDELINES
 
These guidelines are intended to provide clear and detailed advice on how PR professionals should editpages and engage with the Wikipedia community. Any discussion referring to public relations 'bestpractice' or professional conduct is informed by the CIPR's code of conduct even when this isn'tspecifically referenced, and this code is taken as a good proxy for what constitutes good conduct in othercountries.Wherever possible, these guidelines give added detail to existing advice given to PR professionals byWikipedians and have given example
s of dos and don’ts. These guidelines aim to highlight best practice
and equip public relations professionals with the guidance needed to navigate the grey areas of Wikipedia
engagement and understand how to protect an organisation’s or client’s reputation
openly andtransparently.PR practitioners should make themselves aware of the legal considerations of engaging with social mediain the relevant legal jurisdiction (CIPR members should refer to the CIPR social media guidelines). You should also review regulations specific to the relevant industry. For example, a member working in the UKpharmaceutical industry is advised to review the policies and guidance of the Association of the BritishPharmaceutical Industry (ABPI), and members working in the UK financial services industry should referto the Financial Services Authority (FSA). These guidelines do not constitute legal advice. The CIPR, supporting institutes and associations, andWikimedia UK cannot accept any liability for any action taken or not taken as a result of this information.
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