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83772186-SS-10-12-ISBE-B-COURSEWARE

83772186-SS-10-12-ISBE-B-COURSEWARE

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Published by Santosh Pavan
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Published by: Santosh Pavan on Jun 27, 2012
Copyright:Attribution Non-commercial

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11/20/2013

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Detailed Syllabus
For
‘Master of Business Administration(MBA) – Industry Interface Program’
(SEMESTER SYSTEM)Duration of the Program: 2 yearsEligibility for admission: Graduates, should have passedGraduation under the 10+2+3/4 systemDuration of Examination: 3 hoursDivision of Marks: Internal 25 MarksExternal 75 MarksMinimum Passing Marks: 50% in each component
 
 
Course Title: Master of Business Administration Industry InterfaceDuration: 2 YearsSemester – I
SEMESTER I 
MarksCourse TitlePaper CodeInternalExternalTotal
Quantitative Techniques MBA 1012575100Organization BehaviourMBA 1022575100Economics for Managerial Decision Making-1 MBA 1032575100Marketing Essentials MBA 1042575100Accounting for Managerial Decision Making MBA 1052575100Management ProcessMBA 1062575100SEMESTER IIManagement Information System & Knowledge Management MBA 2012575100Business Statistics MBA 2022575100Economics for Managerial Decision Making-2 MBA 2032575100Human Resource Management MBA 2042575100Financial Management MBA 2052575100Operations and Optimization Research MBA 2062575100SEMESTER IIIBusiness Policy & Competitive Strategy MBA 3012575100
Specialization: Marketing
Services MarketingMBA 3022575100Marketing StrategyMBA 3032575100International MarketingMBA 3042575100
Specialization: Marketing Communication
 Advertising Creatives MBA 3052575100Direct Marketing & Communication MBA 3062575100Below the Line Promotions MBA 3072575100
Specialization: Human Resources
 Training & Development MBA 3082575100Group Dynamics MBA 3092575100Compensation Management MBA 3102575100
Specialization: Finance
 Securities Analysis & Portfolio Management MBA 3112575100Insurance & Banking MBA 3122575100Management of Indian Financial System MBA 3132575100
Specialization: Information Technology
 Business Intelligence MBA 3142575100Strategic Innovation Management MBA 3152575100Strategies for Managing Networked Business MBA 3162575100SEMESTER IVTotal Quality Management MBA 4012575100
Specialization: Marketing
Marketing Research MBA 4022575100Distribution & Logistics Management MBA 4032575100B2B Marketing MBA 4042575100
Specialization: Marketing Communication
 Marketing & Advertising Research MBA 4052575100Account Planning, Servicing, and Management MBA 4062575100
 
 
PR & Corporate Communication MBA 4072575100
Specialization: Human Resources
 Human Resource Planning MBA 4082575100Work Psychology MBA 4092575100Performance Management & Appraisal System MBA 4102575100
Specialization: Finance
 Multinational Business Finance & Forex Management MBA 4112575100Strategic Corporate Finance MBA 4122575100Mergers & Acquisitions MBA 4132575100
Specialization: Information Technology
 Technology & Strategic Consulting MBA 4142575100M-Commerce MBA 4152575100ERP & CRM Consulting & Implementation MBA 4162575100
PROGRAMME GUIDELINESName of the Programme:
Master of Business Administration (MBA) Industry Interface
Duration:
2 Years

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