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Ugc Net Syll

Ugc Net Syll

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Published by Jagadish Yeligar

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Published by: Jagadish Yeligar on Jun 28, 2012
Copyright:Attribution Non-commercial

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07/19/2015

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UNIVERSIT¥
GRANTS·
COMMISSION
NETBUREAU
CodeNo.17
Subject:
MANAGEMENT(includin'g
BusinessAdmn.Mgt./Mar,ketinglMarketingMgt./IndustrialRelationsandPersonnelMgt.,
etc.)
SYLLABUSANDSAMPLEQUESTIONS
Note:
There
will
betwoquestion,papers,Paper=-Il.andPaper-III(Part-A
&
B).
Paper-II
will
cove~50ObjectiveTypeQuestions(Multiplechoice,Matchingtype,True/False,
Assertlon-Reasontng
type)carrying100marks.Paper-IIIwillhavetwoParts-Aand
B;Paper-Ill'
(A).
will
have10shortessaytype.questions(300words)carrying16
marks.each.
Inittherewillbeonequestionwithinternalchoice
from
eachunit
(t.e.
10questionfrom10units;Totalmarkswillbe160).Paper-Ill
(B).
willbecompulsory
and
there
will
be',onequestionfromeachoftheElectives.Thecandidate
will'
attemptonlyonequestion(oneelectiveonlyin800words)carrying40marks.Totalmarksof
Paper-Ill-will
be200.
Unt-I
ManagerialEconomfes-DemandAnalysisProductionFunctionCost-outputrelationsMarketstructuresPricingtheoriesAdvertisingMacro-economicsNationalIncomeconcepts
Infrastructure=Management
and"PolicyBusinessEnvironmentCapitalBudgeting
17
1
P.T.O.
 
Unit-II
Theconceptandsignificanceoforganisationalbehaviour-Skillsandrolesinanorganisation-Classical,Neo-classicalandmoderntheoriesoforganisationalstructure-Organisationaldesign-UnderstandingandManagingindividualbehaviourpersonality-Perception-Values-Attitudes-Learning-Motivation.Understandingandmanaginggroupbehaviour,Processes-Inter-personalandgroupdynamics-Communication-Leadership-Managingchange-Managingconflicts.Organisationaldevelopment
Unit-III
ConceptsandperspectivesinHRM;HRMinchangingenvironmentHumanresourceplanning-Objectives,ProcessandTechniquesJobanalysis-JobdescriptionSelectinghumanresourcesInduction.TrainingandDevelopmentExitpolicyandimplicationsPerformanceappraisalandevaluationPotentialassessmentJobevaluationWagedeterminationIndustrialRelationsandTradeUnionsDisputeresolutionandGrievancemanagementLabourWelfareandSocialsecuritymeasures
Unit-IV
Financialmanagement-NatureandScopeValuationconceptsandvaluationofsecuritiesCapitalbudgetingdecisions-RiskanalysisCapitalstructureandCostofcapitalDividendpolicy-DeterminantsLong-termandshort-termfinancinginstrumentsMergersandAcquisitions
Unit-V
MarketingenvironmentandEnv;ironmentscanning:MarketingInformationSystemsandMarketingresearch:Understandingconsumerandindustrialmarkets:DemandMeasurementandForecasting;MarketSegmentation-TargetingandPositioning:Product·decisions,Product
mix,
17
2
 
ProductLifeCycle;Newproductdevelopment;BrandingandPackaging;Pricingmethodsandstrategies.Promotiondecisions-Promotion
mix;
Advertising:Personalselling:Channelmanagement;Verticalmarketingsystems;Evaluationandcontrolofmarketingeffort;
Marketing
ofservices;Customerrelationmanagement;Usesofinternetasamarketingmedium-otherrelatedissueslikebranding.marketdevelopment,Advertisingandretailingonthenet.NewissuesinMarketing.
Unit-VI
Roleandscopeofproductionmanagement;Facilitylocation;Layoutplanningandanalysis;Productionplanningandcontrol-productionprocessanalysis;Demandforecastingforoperations;Determinantsofproduct
mix:
Productionscheduling;Workmeasurement;TImeandmotionstudy;StatisticalQualityControl.RoleandscopeofOperationsResearch;LinearProgramming;Sensitivityanalysis;Duality;Transportationmodel;Inventorycontrol;Queueingtheory;,Decisiontheory;Markovanalysis;·PERTjCPM.
Unit-VII
Probabilitytheory;Probabilitydistributions-Binomial.Poisson.NormalandExponential;CorrelationandRegressionanalysis;Samplingtheory;Samplingdistributions;TestsofHypothesis;Largeandsmallsamples;
t,
z,
F,
Chi-squaretests.UseofComputersinManagerialapplications;TechnologyissuesandDataprocessinginorganizations;Informationsystems:MISandDecisionmaking:Systemanalysisanddesign;TrendsinInformationTechnology:InternetandInternet-basedapplications.
Unit-VIll
Conceptofcorporatestrategy;Componentsofstrategyformulation;Ansoff'sgrowthvector;BCGModel;Porter'sgenericstrategies:Competitoranalysis;Strategicdimensionsandgroupmapping:Industryanalysis;Strategiesinindustryevolution.fragmentation.maturity,anddecline:Competitivestrategyandcorporatestrategy;Transnationalizationofworldeconomy;Managingculturaldiversity:GlobalEntrystrategies:Globalisationoffinancialsystem
17
3
P.T.O.

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