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Published by: gmahendramba on Jun 28, 2012
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08/14/2012

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 CHAPTER I
A STUDY ON CUSTOMER PREFERENCE TOWARDS IBAD
ByG.KAMAL
Reg. no.:922011631016PROJECT REPORTSubmitted to theIn Practical fulfillment on the requirement for the award of the degree oMASTER OF BUSINESS ADMINISTRATIONINANNA UNIVERSITYCHENNAI-600 025JUNE, 2011.
 
CONTENT
CHAPTERNOTITLE PAGE NO
LIST OF TABLE 12 - 25LIST OF FIGURES 12 - 251 INTRODUCTION 1 - 71.
 
INTRODUCTION OF TNPL LTD 1 - 22. REVIEW OF LITERATURE 33. OBJECTIVES OF STUDY 44. SCOPE OF STUDY 55. NEED OF STUDY 66. LIMITATION OF STUDY 72 PRODUCT PROFILEINTRODUCTION 8-102. RESEARCH METHODOLOGY 10-113 DATA ANALYSIS & INTERPRETATIONS 12-254 FINDINGS & SUGGESTION 26-28FINDINGS 26SUGGESTION 27CONCLUSION 285 BIBILIOGRAPHY 296 APPENDIX 30
 
 LIST OF TABLES
Table, NO TABLE PAGE NO
1.1DISTRIBUTION OF RESPONDENT BY GENDER121.2DISTRIBUTION OF RESPONDENT BY AGE131.3
DISTRIBUTION OF RESPONDENT BY EDUCATIONQUALIFICATION
141.4DISTRIBUTION OF RESPONDENT BYPROFESSION151.5 DISTRIBUTION OF RESPONDENT BY SALARY 161.6 DISTRIBUTION OF RESPONDENT BY PRODUCT 171.7DISTRIBUTION OF RESPONDENT BYPREFERENCE181.8 DISTRIBUTION OF RESPONDENT BY COMPANY 191.9 DISTRIBUTION OF RESPONDENT BY PRICE 201.10 DISTRIBUTION OF RESPONDENT BY TIME 211.11DISTRIBUTION OF RESPONDENT BYCOMPETITION221.12 DISTRIBUTION OF RESPONDENT BY PRICE 231.13 DISTRIBUTION OF RESPONDENT BY SIZE 241.14 DISTRIBUTION OF RESPONDENT BY DISPLAY 251.15 DISTRIBUTION OF RESPONDENT BY DESIGN 261.16 DISTRIBUTION OF RESPONDENT BY SOUND 27

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