industrial land on the island was cheap. However, the business still needed serious amountsof money to get off the ground.Fortunately, Mr Jenkins had £600,000 of his own money for seed capital, earned from amanagement buy-out of Glencore, a commodities business, where he worked in the company'sRussian offices after graduating from university.Mr Jenkins is not from a family of entrepreneurs, but he enjoyed a comfortable upbringing.His father was a company director at Alfred McAlpine, the construction business, and hismother was an antiques dealer. He claims that he fell into business because he was not brightenough to join the professions. "If I had got three A's at A-level I would be a lawyer now. Forsome extraordinary reason, I got two D's and one E. It is much easier to give up on your career when you haven't got one."Moonpig is now an international business with an office in Australia, staffed by the company'sformer marketing head, an expatriate Australian who wanted to return home. Mr Jenkins now has his eyes on expanding into the US next year, although he admits that this will be a majorundertaking."There is such a cultural difficulty to greetings cards," he says. "Australia is a good test-bed forgreetings cards because Australians are quite similar to Brits."Mr Jenkins admits that it is extremely easy to alienate another country's customers. A case inpoint was a recent decision to run Moonpig's British advertising campaign on Australiantelevision, which showed the company's cards being put on a fireplace. Sadly, the message waslost on its Australian audience, for whom fireplaces are not necessary.For that reason, Mr Jenkins has made sure he has an American in the London office, whose job is to work out what would work in terms of card design in the US market.Mr Jenkins notes that there is plenty of room for growth in its UK market, where Moonpigaccounts for only 1 per cent of all card sales.Other businesses operate in the £25m online greetings card market, including major retailerssuch as Marks and Spencer. Mr Jenkins, however, is dismissive of such competition, claimingthat the difficult process of acquiring customers online creates a considerable barrier to entry.He clearly still enjoys his corporate baby. Although he has handed over the day-to-day running of the company, Mr Jenkins says he has no intention of selling up. "A lot of people who start a business confuse their own personal freedom with an exit," he says. "There isnothing stopping me from pursuing other things. That is one of the joys of stepping back a bit."