There is a good notion that the business will flourish. The
are defined: less time-consuming preparation, lesser hassle in grocery shopping and others. On the other hand there areseveral
such as more expensive products compared to grocery and there is still timeto be consumed in cooking said meals compared to take out counters in restaurants.
is commendable since it is a new line of business with a new trend and if it willcontinue, branches and franchises may be obtained. The concern is that the
may be biggerthan the opportunity. There is a big amount of capital outlay that must be appropriated.
Hiring of nutritionist as consultant is a plus factor.Meals limited to recipes requiring no more than 20 minutes to prepare.
Business requires only a warehouse-type space for the groceries.Only premium brands will be offered. Less variety on brands.Orders are processed, dinners assembled. All ingredients are labeled.* Included in the packaging are nutritional information andPreparation instructions.
Various options will be explored. Expansion can include branches in otherlocations or even future franchising in other cities.
Since it is a new idea with its own niche, closest competitor would be grocerystores and restaurants with delivery services.* Some groceries do deliveries for $ 4. But, no assistance inmeal planning
By end of 3rd year, 2.3 % of target market. And a growth rate of 2.73 % ayear.
Various financial statements were provided.
Products will be delivered directly to the customer.
Advertising, Sales Promotion will offer large discounts to 1st-time customers.Promotion will continue for 6 months of operation