10E

MARK HIRSCHEY

MANAGERIAL ECONOMICS
Chapter 1

Nature and Scope of Managerial Economics

PowerPoint Presentation by Charlie Cook

2003 South-Western/Thomson Learning

Managerial Economics Is a Tool for Improving Management Decision Making

Figure 1.1
Managerial Economics 10e 2003 South-Western/Thomson Learning 12

The Corporation Is a Legal Device

Figure 1.2
Managerial Economics 10e 2003 South-Western/Thomson Learning 13

Value Maximization Is a Complex Process

Figure 1.3
Managerial Economics 10e 2003 South-Western/Thomson Learning 14

Is Coca-Cola the Perfect Business?

Source: Reproduced with the permission of Value Line Publishing, Inc.

Figure 1.4
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Managerial Economics 10e

2003 South-Western/Thomson Learning