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Youth Hunting in Nebraska: Evaluation of an Advertising Campaign to Encourage more Youth Hunting in 2010

Youth Hunting in Nebraska: Evaluation of an Advertising Campaign to Encourage more Youth Hunting in 2010

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Published by shootingcouncil
In recent years, Nebraska has taken steps to promote youth hunting and remove barriers to recruiting new hunters...To help take advantage of the positive changes for young hunters, the Nebraska Gameand Parks Commission and the National Shooting Sports Foundation launched a statewide marketing campaign to encourage adult hunters to take children hunting. The effort included statewide advertising online, in newspapers, and in magazines. An overview of the advertising media and dates are in the appendix, along with a sample ofthe advertising copy and imagery used in the campaign.

Source: Southwick Associates
In recent years, Nebraska has taken steps to promote youth hunting and remove barriers to recruiting new hunters...To help take advantage of the positive changes for young hunters, the Nebraska Gameand Parks Commission and the National Shooting Sports Foundation launched a statewide marketing campaign to encourage adult hunters to take children hunting. The effort included statewide advertising online, in newspapers, and in magazines. An overview of the advertising media and dates are in the appendix, along with a sample ofthe advertising copy and imagery used in the campaign.

Source: Southwick Associates

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Published by: shootingcouncil on Jun 29, 2012
Copyright:Traditional Copyright: All rights reserved

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02/20/2014

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