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Uni Liver

Uni Liver

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Published by MY99EASTEWST

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Published by: MY99EASTEWST on Jun 29, 2012
Copyright:Attribution Non-commercial


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Executive summary
Corporate social responsibility (CSR) emerged from a realization
among transnationalcorporations of the need to account for 
and redress their adverse impact on society:specifically, on
human rights, labor practices, and the environment.Here, the report includes the history of UBL on being a Multi National Company and their activities. UBL as a Multi National Company produce different brands of product and theydistribute them through out the whole country. The report also includes the visions of UBLwhich are very much specific and the goals which they want to achieve with the help of their consumer and employees. Unilever Liver Bangladesh adopted CSR and they havemade a great impression through out the Bangladesh. For a business it is very muchimportant to have the CSR activities and UBL has proved it well.2
The Organization
Unilever Bangladesh Limited is a very popular brand all over the world. Over the last four decades, Unilever Bangladesh has been constantly bringing new and world-class productsfor the Bangladeshi people to remove the daily drudgery of life. Over 90% of the country’shouseholds use one or more of our products. Unilever has - 60.75% shares, Government of Bangladesh - 39.25%. Unilever's mission is to add Vitality to life. It meet everyday needsfor nutrition, hygiene and personal care with brands that help people feel good, look goodand get more out of life. Its deep roots in local cultures and markets around the world giveus our strong relationship with consumers and are the foundation for our future growth.Unilever Operations in Bangladesh provide employment to over 10,000 people directly andthrough its dedicated suppliers, distributors and service providers. 99.5% of UBLemployees are locals and we have equal number of Bangladeshis working abroad in other Unilever companies as expatriates. It gives chance of employment 234,000 people inaround 100 countries worldwide. Now this brand is trusted everywhere and, by listening to the people who buy its productsand it can be grown into one of the world's most successful consumer goods companies. Infact, 150 million times a day, someone somewhere chooses a Unilever product.3

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