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IDG Connect – Dan Swinhoe (South America)- Brazil_ Still Holding Back On Giving their Mums iPads

IDG Connect – Dan Swinhoe (South America)- Brazil_ Still Holding Back On Giving their Mums iPads

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Published by: Dan Tree Swinhoe on Jul 01, 2012
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15/06/2012IDG Connect – Dan Swinhoe (South America)- Brazil: Still Holding Back On Giving their Mums iP1/2 idgconnect.com/…/dan-swinhoe-south-america-brazil-still-holding-back-on-giving-mums-ipads
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> Blog AbstracSharePosted by Dan Swinhoe Company IDG Connect  06/14/2012 
 
Dan Swinhoe (South America)- Brazil: Still Holding Back On Giving their Mums iPads
During these tough financial times, many businesses are looking to the BRICS as their saviors.Brazil, Russia, India, China and South Africa all have robust growth (especially compared to theU.S. and Europe) and this is especially true in the IT sectors. Focusing on Brazil, is its mobility market as sunny as its beaches?Forbescalled e-commerce Brazil's most promising sector. And it's not hard to see why. Internet users reached 80 millionby the end of last year, thefifth highest in the world and achieving a 42% penetration. Though this is a good base, current broadband connection is very low and many areas, especially rural ones, arelacking proper coverage. This is an issue which the government and providers are addressing with new fiber-optics and undersea cables.Buoyed by the news that 3G subscriptions grew by 99%last year, the government recently looked ahead to 4G,raising 2.93 billion reals ($1.4 billion) in anauctionof wireless airways to mobile operators. The winning bids haveto have infrastructure in place by April for the host cities of next year's Confederations Cup, and the end of next year for the cities involved with the 2014 World Cup. Also a good base for e-commerce is the sheer number of mobile phone owners. Penetration stands at well over 100% (around 253 million subscriptions), and looks set to reach around 145% by the end of the year. However,distribution isn't even, with people owning multiple phones acommon occurrence. Just like across the world, it'sthe young who lead ownership and use.
Priced out...
It's not all positive though. Telecoms companies run municipal monopolies, as shown by the fact of the entire areacovered by mobile internet, only 12.6% of municipalities have two or more competing market operators. Price isalso an issue, as currently it has one of the highest phone rates in theworld . And although they are set to fall, thiswon't be until 2014 or even later. These high costs are why nearly 80% of mobile owners opt to use a pre-paid  plan.Some interesting researchby Opera showed 62% of the respondents said they would be willing to spend up toR$10 on a monthly basis for mobile broadband, 55% would like to use their mobile devices for shopping. If mobile operators take this on board and don't price themselves out reach, the introduction of 4G could be the
 
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June 2012 
Editorial Calendar 
 Appreciate the article but it is high time that asurvey is done to gauge the reality of the South African ICT salary market.Rubens da Silva06-11-2012 
Susan Rousseau (South Africa) - Salary Increases in the South African IT Industry -What are Companies Paying IT Staff in2012?
Some really useful information here, and I'll bedownloading the rest of the paper. But I'd appreciate some advice on how to stop all thislosing of data....Bob06-06-2012 
Brandon Faber (South Africa) - How to Avoid Those 'Smack Your Forehead with aPlank' IT Moments
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