FINAL REPORT
MARKET RESEARCH
CARIBBEAN REGIONAL HRD PROGRAMFOR ECONOMIC COMPETIVENESS(CPEC)/CARIBBEAN EXPORTDEVELOPMENT AGENCY (CEDA)
HOT PEPPER PROJECT PHASE I MARKETRESEARCH ON THE VIALBILITY AND EXPORTPOTENTIAL OF THE REGIONAL HOT PEPPER INDUSTRYJUNE 2003 REVISED MAY 2004
CARIBBEAN EXPORT DEVELOPMENT AGENCYP.O. Box 34B, Brittons Hill, BarbadosTel.: (246) 436-0578 Fax: (246) 436-9999
Table of ContentsSECTION ONE..................................................................................................................5OVERVIEW OF THE INTERNATIONAL SITUATION AND.......................................5ANALYSIS OF THE CARICOM INDUSTRY.................................................................51.0 BACKGROUND....................................................................................................51.1 Introduction.........................................................................................................51.2 Justification.........................................................................................................61.3 Terms of Reference.............................................................................................62.0 METHODOLOGY.................................................................................................92.1 Secondary Research............................................................................................92.2 Primary Research................................................................................................93.0 OVERVIEW OF THE INTERNATIONAL SITUATION...................................113.1 Relative Importance in the Agri-food Sector....................................................113.2 the most Important Hot Pepper species............................................................133.3 The Products and Uses....................................................................................153.3 International Production and Trade..................................................................193.4 The Industry Players.........................................................................................214.0 CARICOM PRODUCTION SITUATION.................................................................244.1 Farming System......................................................................................................244.2 Land Preparation.....................................................................................................244.3 Seeds and Seedling Production...............................................................................244.4 Transplanting..........................................................................................................264.5 Irrigation.................................................................................................................264.6 Fertilization.............................................................................................................264.7 Crop Protection.......................................................................................................274.8 Weed Management.................................................................................................274.9 Yields......................................................................................................................274.10 Cost of Production................................................................................................285.0 CARICOM POST HARVEST SITUATION.............................................................295.1 Farmers...................................................................................................................295.2 Marketers................................................................................................................311
6.0 CARICOM MARKET SITUATION..........................................................................356.1 Market Entry Requirements..............................................................................356.2 Market Size and Trend......................................................................................366.3 HOUSEHOLD SEGMENT....................................................................................476.3.1 Fresh Hot Pepper......................................................................................................476.4 Retail Segment........................................................................................................536.5 Institutional Segment..............................................................................................576. 6 PROCESSING SEGMENT............................................................................587.0 MAJOR INDUSTRY NEEDS IDENTIFIED BY CARICOM MEMBER COUNTRIES....................................................................................................................627.1 ANTIGUA & BARBUDA...............................................................................627.2 BARBADOS....................................................................................................637.3 BELIZE............................................................................................................647.4 DOMINICA.....................................................................................................647.5 GRENADA......................................................................................................667.6 JAMAICA........................................................................................................677.7 ST LUCIA........................................................................................................68
TOBAGO....................................................................................69SECTION TWO................................................................................................................70EXTRA-REGIONAL MARKETS AND COMPETITOR ANALYSIS.......................708.0 UNITED STATES MARKET..............................................................................708.1 MARKET ENTRY REQUIREMENTS...........................................................718.2 MARKET SIZE AND TREND........................................................................728.3 Household Demand...........................................................................................798.4 Wholesale and Retail Segment......................................................................878.5 PROCESSING SEGMENT............................................................................998.6 Institutional and Food Service Trade............................................................1009.0 UK MARKET.....................................................................................................1029.1 Market Entry Requirements..........................................................................1039.2 Nature and Size of the market.......................................................................1049.5 Institutional/ Food service Trade...................................................................1262
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