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Branding for b2b

Branding for b2b

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Published by tom george
a ppt on branding strategies and methods for b2b
a ppt on branding strategies and methods for b2b

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Categories:Types, Business/Law
Published by: tom george on Jul 01, 2012
Copyright:Attribution Non-commercial

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07/01/2012

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1
 
Agenda
 Why B2B Branding?
 What is B2B Branding?
Steps for Building Strong B2B Brands
Different Brand ElementsIn B2B And B2C Markets
B2B Brand Equity 
Communications Strategy For B2B BrandBuilding
Difficulties in B2B Branding
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Why B2B Branding?
Many business marketing managers thinkthatbranding is not relevant to B2B markets.
They argue that industrial products do notneed branding as itadds little value tofunctional productsand thatcustomersknew a great dealabout their products as well their
competitor’s
products.
To them,brand loyalty is non-rational behaviour which do not apply to
‘rational’
  world of B2B products.
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