Description

JPMorgan’s Internet analyst Imran Khan and his team released a major study called "Nothing But Net: Investment Outlook for Global Internet Stocks in 2009". The research notes that performance-based advertising has steadily gained share of total U.S. online advertising dollars over the past five years. This year, search is set to increase by 10% to nearly $16 billion, while graphical ads, both performance-based and branded, will increase by just 6.3% to $8.4 billion.