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Attitude Measurement

Attitude Measurement

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Published by Jyotsna

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Published by: Jyotsna on Jan 08, 2009
Copyright:Attribution Non-commercial

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03/20/2013

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ModuleII-AttitudeMeasurementFaculty:J.Rai
1
Attitude Scaling Techniques
 
An enduring disposition toconsistently respond in a givenmatter
ModuleII-AttitudeMeasurementFaculty:J.Rai
2
Attitude
 
Attitudesas Hypothetical Constructs
ModuleII-AttitudeMeasurementFaculty:J.Rai
3
s
 The term hypothetical construct isused to describe a variable that is notdirectly observable, but is measurableby an indirect means such as verbalexpression or overt behavior -attitudes are considered to be suchvariables.

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