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Marketplace l E-commerce de Demain[1]

Marketplace l E-commerce de Demain[1]

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Published by Benoit Gaillat

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Published by: Benoit Gaillat on Jul 02, 2012
Copyright:Attribution Non-commercial

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09/22/2014

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Marketplace:
l'e-commercededemain
 
PhilippeCorrotAdrienNussenbaum
 
 
«Marketplace:l'e-commercededemain»estmisàdispositionselonlestermesdelalicenceCreativeCommonsAttribution-Pasd’UtilisationCommerciale-PasdeModification3.0nontransposé
 
SOMMAIRE
AVANTPROPOS2
1.LESMARKETPLACEAUCŒURDEL’HISTOIREDEL’E-COMMERCE4
1.1Définition...........................................................................................................................................................................41.2LesMarketplacedansl’histoiredel’e-commerce................................................................................................4
1.3Acteursdelachainedevaleur.................................................................................................................................16
2.FONCTIONNEMENTETBÉNÉFICESDESMARKETPLACE21
2.1TypologiesdesMarketplace.....................................................................................................................................21
2.2BusinessmodeldesMarketplace...........................................................................................................................29
2.3BénéficesdumodèledeMarketplacedansl’e-commerced’aujourd’hui..................................................30
3.ENJEUXLIÉSAULANCEMENTD’UNEMARKETPLACE46
3.1Les5piliersd’uneMarketplace..............................................................................................................................46
3.2Enjeuxorganisationnels............................................................................................................................................52
3.3Enjeuxtechniques........................................................................................................................................................54
CONCLUSION57
SOURCES59

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