Attendees take photo break at Global Spectrum’s 2011 General Managers and OperationsAnnual Meetings at Global Spectrum-managed Palm Beach County Convention Center inWest Palm Beach, FL.
Sales, Marketing Hit StreetsDuring National Meetings
Global Spectrum’s marketers attending the company’s National
Marketing Conference (October 4-6) at the Century Center in
South Bend, IN, took to the streets of the city and created anApprentice-like challenge, generating more than 20 new leadsfor the convention center.
The conference was attended by 35 sales and marketingprofessionals, including John Page, Global Spectrum’s COO;five General Mangers; two Regional Vice Presidents; and Bob
Schwartz, the company’s Vice President of Marketing. Attend-ees traveled from as far away as Provo, UT, and included sales
and marketing professionals from convention centers, primarily
located in mid-tier cities.
The three-day conference featured multiple results-orientedsales and marketing topics and included presentations from
the University of Notre Dame’s Joe Urbany Department of Mar-keting professor and trade show executive Michael Seymour of 3D Exhibits.“The energy and creativity that took place over the three days
was absolutely incredible. More importantly, we generated
ideas, concepts, and leads for the Century Center that are being
applied immediately,” said Shura Garnett, Global SpectrumRegional Vice President. “While the meetings were beneficial
for all of our marketers, the real winner was the Century Centerbecause it will reap the benefits of the terrific ideas that werecreated.”The Global Spectrum team took to the streets and visited morethan 70 offices throughout South Bend and Mishawaka, result-ing in 23 new business leads for Century Center.
Bangor, Maine, Picks Global SpectrumFor New Arena/Convention Complex
Global Spectrum has been selected by the City of Bangor, ME, to provide
pre-opening and management services for the city’s new Bangor Arena andConvention Center complex, scheduled to open in the fall of 2013.Todd Glickman, Global Spectrum’s Vice President of Business Development
and Client Relations, said Bangor’s new $65-million downtown facilities proj-
ect will provide area residents with an 8,000-seat arena for concerts, sports,
and other special events, and an adjacent convention center with a large
ballroom, pre-function space, and meeting rooms.“The new Bangor Arena and Convention Center complex fits perfectly withGlobal Spectrum’s expertise in managing arenas and convention venues in
smaller markets throughout North America,” Glickman said. “We look for-
ward to preparing the Arena and Convention Center for opening day, then
guiding its management to a very successful and thriving meeting, entertain-
ment, and convention venue.”
Appearing on panel at Intern Career Fair at University o Massachusetts at Amherst are(rom let) Tim Murphy, Global Spectrum Regional Vice President; Bob Schwartz, GlobalSpectrum Vice President o Marketing and UMass alum; Lisa Masteralexis, Associate Pro-essor o the Mark H. McCormack Department o Sport Management; UMass student Nick
DeChristopher, career air organizer; Tifany Hartord, career air ounder; UMass student
Malcolm Run, president o Association o Diversity in Sport; Peter Luukko, Comcast-Spectacor President, Global Spectrum Chairman, and UMass alum; and Cindy Stutman,
Philadelphia Flyers Vice President o Customer Service and UMass alum.