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Global Spectrum Response Appendix F - FanOne

Global Spectrum Response Appendix F - FanOne

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Published by Timothy Gibbons
 

          Success with FanOne 
  FanOne  is  a  digital  fan  marketing  company  focused  on  providing  marketing  technology  and  services  exclusively  for  the  sports  and  entertainment  industry.    As  a  ticketing  platform  agnostic  organization,  FanOne  integrates  with  a  variety of systems.      FanOne has developed strategies and executed campaigns for several NFL teams.  Solutions provided are unique to  each organization, but most tactics are geared towards increasing tic
 

          Success with FanOne 
  FanOne  is  a  digital  fan  marketing  company  focused  on  providing  marketing  technology  and  services  exclusively  for  the  sports  and  entertainment  industry.    As  a  ticketing  platform  agnostic  organization,  FanOne  integrates  with  a  variety of systems.      FanOne has developed strategies and executed campaigns for several NFL teams.  Solutions provided are unique to  each organization, but most tactics are geared towards increasing tic

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Published by: Timothy Gibbons on Jul 02, 2012
Copyright:Attribution Non-commercial

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01/02/2013

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Success
 
with
 
FanOne
 
FanOne
 
is
 
a
 
digital
 
fan
 
marketing
 
company
 
focused
 
on
 
providing
 
marketing
 
technology
 
and
 
services
 
exclusively
 
for
 
the
 
sports
 
and
 
entertainment
 
industry.
 
As
 
a
 
ticketing
 
platform
 
agnostic
 
organization,
 
FanOne
 
integrates
 
with
 
a
 
variety
 
of 
 
systems.
 
FanOne
 
has
 
developed
 
strategies
 
and
 
executed
 
campaigns
 
for
 
several
 
NFL
 
teams.
 
Solutions
 
provided
 
are
 
unique
 
to
 
each
 
organization,
 
but
 
most
 
tactics
 
are
 
geared
 
towards
 
increasing
 
ticket
 
sales,
 
retaining
 
season
 
ticket
 
holders,
 
driving
 
premium
 
sales,
 
and
 
increasing
 
per
capita
 
spend.
 
FanOne
 
provides
 
a
 
full
service
 
offering
 
for
 
the
 
Oakland
 
Raiders.
 
The
 
team
 
initially
 
partnered
 
with
 
FanOne
 
in
 
2010
 
to
 
develop
 
and
 
execute
 
a
 
season
 
ticket
 
holder
 
renewal
 
campaign.
 
This
 
first
 
campaign
 
integrated
 
PURLs
 
(personalized
 
URLs)
 
with
 
behavior
based
 
email
 
communications.
 
A
 
PURL
 
is
 
a
 
personalized
 
website
 
that
 
includes
 
fan
specific
 
content.
 
PURLs
 
provide
 
fans
 
with
 
a
 
feeling
 
of 
 
exclusivity
 
and
 
importance,
 
and
 
are
 
a
 
vehicle
 
for
 
more
 
creatively
 
and
 
individually
 
communicating
 
action
oriented
 
information.
 
FanOne’s
 
behavior
based
 
campaigns
 
are
 
often
 
used
 
to
 
support
 
PURL
 
campaigns
 
by
 
sending
 
follow
up
 
communications
 
based
 
on
 
fan
 
online
 
behavior,
 
which
 
is
 
often
 
indicative
 
of 
 
purchase
 
intent.
 
Behavior
based
 
campaigns
 
are
 
great
 
for
 
providing
 
a
 
gentle
 
push
 
or
 
reminder
 
and
 
giving
 
multiple
 
opportunities
 
to
 
purchase
 
in
 
an
 
automated,
 
relevant
 
way.
 
The
 
success
 
of 
 
the
 
initial 
 
Raiders’ 
 
campaign
 
ultimately 
 
led 
 
to
 
a
 
more
 
comprehensive
 
and 
 
long
term
 
relationship,
 
which
 
continues
 
today.
 
To
 
date,
 
the
 
Oakland 
 
Raiders
 
have
 
implemented 
 
digital 
 
technology 
 
and 
 
 practices
 
that:
 
centralizes
 
 fan
 
data;
 
tracks
 
 fan
 
behavior 
 
and 
 
 preferences;
 
automates
 
and 
 
measures
 
communications;
 
and 
 
 provides
 
a
 
baseline
 
 for 
 
marketing
 
goals
 
and 
 
appropriate
 
communication
 
tactics.
 
In
 
addition
 
to
 
full
service
 
relationships,
 
FanOne
 
has
 
also
 
partnered
 
with
 
many
 
NFL
 
teams
 
on
 
targeted
 
programs
 
such
 
as
 
season
 
ticket
 
holder
 
renewal
 
and
 
win
 
back
 
campaigns.
 
For
 
the
 
2012
2013
 
Season,
 
FanOne
 
developed
 
season
 
ticket
 
campaigns
 
for
 
the
 
Atlanta
 
Falcons,
 
Cleveland
 
Browns,
 
Jacksonville
 
Jaguars,
 
Minnesota
 
Vikings,
 
and
 
the
 
St.
 
Louis
 
Rams.
 
Across
 
the
 
board,
 
FanOne’s
 
campaigns
 
are
 
helping
 
to
 
increase
 
online
 
renewals
 
and
 
overall
 
renewals.
 
Additionally,
 
through
 
streamlined
 
content,
 
FanOne
 
deliverables
 
have
 
been
 
praised
 
for
 
providing
 
easier
 
access
 
to
 
information
 
and
 
decreasing
 
customer
 
confusion.
 

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