Description

Entertainment & Media (E&M) businesses should do more to exploit their most valuable assets – intangible
assets. Over the next few years market conditions
will force them to take intangible assets out of the
“too difficult” box and look much harder at ways in
which they can be used to support greater volumes of
lending or lending on better terms.
Our research shows that E&M businesses* could
be sitting on over $40bn of exploitable intangible
assets. With securitisation markets effectively closed,
businesses or lenders may feel like this is not the time
for experiments; however, an appetite to innovate and
a willingness to invest some time and effort in resolving
issues may well pay dividends in uncertain times.