So~eoneislisteningtoRADIOIOWAnewscast.becauseourstoriesareshowingupmorefrequentlyonthewireservicesandinother.edia.Thewiresareapparentlymonitoringyoutogetthestoriea.Therelsnothingreallywrongwiththisorsurprisingaboutit.YoustillhavetheearlybreakandtheaudiothatyourcOMpetitionwillbefightingwithascript.Wedowanttowarnyouofthepossibilitythataweekendstaffer~forexample,mightuseastoryfromthewirethatwefedandyouusedthedaybefore.ItalaoincreasestheimportanceofcommunicationbetweenafternoonandMorningstaffsregardingwhatRADIOIOWAhasfedandwhatyouhaveused.It'sagoodkindofproblem.AlaokeepinmindthatastoryintheRegister,oronerewrittenbythewireservices,cantrailbyaconsiderablemargin.ARegisterpi.eceonfarmbankruptciescamethreeweeksafterweraniton
RADIO
IOWA.Ifwelvealreadydonethestory,we'lloftenignorethenewspaperandwireserviceversion,unlessit'ssignificantlydifferent.Shouldyouhearusignore
a
:frontpagestory,itmaybebecausewe'vealreadydoneit.Onesuchrecentstorywasabitirritating.Youmayrememberweran
a
storyinJuneonDepartmentofPublicSafetyapplicationformswhichaskedapplicantsiftheyhadeverhadsexwith
a
personofthesamegender.Channel
8
inDesMoinesreportedthesamestoryinDecemberandtouteditasanexclusive."Wherewillour£ut.u:re
new!§.
directorscome:froJn
i"The
questionwasraised
by
BettyBoudlerintheDecemberia.ueoftheIowaBroadcastersAssociationnewsletter.Bettyis
the
immediatepaatpres.idento:fIBAandowner/generalmanagerof'KASI-KCCQ~inAJlles.Shefollowedherquestionwithsomeinterestingobservs:tione.:"TheNABsurveyindica.tes·theaverageradionewsdirectorearnsS16,000yearly.thispersonissupposedtoarriveatourstationsat5AM,dothemorningnews,perforJIIasPublicRelationpeople,coverthecitycounciluntilmidnight,oftencoversportsaswell(and)startagainat5AM.Weneedtoencourageyoungpeopleintothebusiness.Quartan-McElroystartstheprocess,butwebroadcastersneedtodomore.Ifyou'restillreviewingthe'89budget,lookatexpandingyournewsdepartment'sbudget.Ifwedon'tprovideourlistenerswithnewsandinformation,they'llturnusoff."And£romanotherpublication•••"NewsisthegrowthforJllat.RadiowillgetoverthehangupabouthowmuchitcostsandstartinvestingintheonethingradiocanneverbebeatenoutonbyTV,newspapersoranything.But,AMoperatorswillwaittoolong.They'llbeafraidoftheinvestment.FMoperatorswon't.That'swhyyou'llhearFMall-newsstationsinjustabouteverymarket.'·--RadioOnl~,December,1988