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TOYOTA Presentation

TOYOTA Presentation

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Published by Chris Ngo

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Published by: Chris Ngo on Jul 03, 2012
Copyright:Attribution Non-commercial


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Introduction: Toyota Co.
Toyota founded in 1937, is headquartered in Toyota City, Aichi andNagoya, Tokyo.
It is rated as the world's largest automaker.
It employs approximately 320,808 people worldwide (ToyotaMotors, 2009). In the US market where the company enjoys a greatmarket share the company's strategy has been two fold: Efficientmarketing strategy, Product differentiation
During its entry into the US market in 1970's the companyintroduced low cost automobiles which competed favorably withthe major companies General Motors and Ford
In 1989, manufactured the Lexus cars to compete in the luxurymarket with Mercedes and BMW (Toyota Motors, 2009). Thecompany is rated number one in producing and introducing newmodels in the market
Apart from making autos, the company also manufactures robotsand provides financial services under its subsidiary, Toyota Financialservices.

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