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Burger King Dead

Burger King Dead

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Published by Mike Hayward
Burger King fired from his hosting duties as "Burger King" spokesperson; found dead, possible suicide.
Burger King fired from his hosting duties as "Burger King" spokesperson; found dead, possible suicide.

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Published by: Mike Hayward on Jul 04, 2012
Copyright:Attribution Non-commercial


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Fast Food Icon Found Dead in West L.A. Residence by Mike Hayward(HMS) West Hollywood, California - Three days after being terminated as the iconicfrontman to the eponymous fast food chain, Burger King has been found dead in his WestLos Angeles apartment.[Photo: Burger King]The body was discovered early Sunday by a North Crescent Heights apartment complexneighbor returning from a La Cienega nighclub party around 2a.m. A Los Angeles SheriffsDepartment spokeswoman said that while a suicide note was found, a final determinationof cause of death will not be released until a coroner's examination is completed later thisweek.On Thuesday, a corporate spokesperson for the Brazilian investment firm 3G Capitalannounced that it would immediately discontinue all use of the Burger King logo in favor of a more product-related image, namely the guacomole, swiss cheese, and baconCalifornia Whopper. The image change was prompted by lower sales figures over the pastsix months, a drop of six percent against major competitor MacDonalds.Along with newmanagement, the fast food chain has also hired a new ad agency, McGarry Bowen.McGarry's ads are typically derided in the industy as "conventional, formulaic, and unhip.""People want a reason to go back to Burger King," Senior V.P. of Marketing Alex Maccedotold USA Today. "There were no plans to bring the King back anytime soon.Friends of the King were aware of his growing depression, his continuing concerns over therecession nation-wide and rising unemployment statistics in California.[Photo: Burger King met Dairy Queen in 2003]"He told me that there wasn't too much commercial demand for out-of-work kings," saidChad Stevens, a friend. Former fiance Cynthia Bowers, recently de-throned as aspokesperson for Dairy Queen, agreed.[Photo:Burger King and Bowers in 2006]"Nobody knows you when you're down and out," Bowers said. Speaking about her former relationship with Burger King she said, "We were star-crossed lovers, really. We wereessentially selling the same things but for different corporations. It would have never worked out. We knew it and we grew apart."[Photo: Burger King and Bowers on Malibu beach in happier times]

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