Welcome to Scribd. Sign in or start your free trial to enjoy unlimited e-books, audiobooks & documents.Find out more
Download
Standard view
Full view
of .
Look up keyword
Like this
0Activity
0 of .
Results for:
No results containing your search query
P. 1
Introduction of the Project Report

Introduction of the Project Report

Ratings:
(0)
|Views: 0|Likes:
Published by Garvit Singhal

More info:

Published by: Garvit Singhal on Jul 04, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less

05/13/2014

pdf

text

original

 
INTRODUCTION OF THE PROJECT REPORT
 
RETAIL MEANING :-
 
Retail comes from the Frenchword
retailer 
which refers to"cutting off, clip and divide" interms of tailoring (1365). It firstwas recorded as a noun with themeaning of a "sale in smallquantities" in 1433 (French). It'sliteral meaning for
retail
was to"cut off, shred, paring".
 
Business of selling products andservices to the public as theultimate consumer. Retailinginvolves selling many differentproducts and services, either froma store location or in direct sellingthrough vending machines and in-home presentations, mail order,and so on.
 
First retailers in India includeBATA, Pantaloon, Bombay
Dyeing, Spencer’s, and Nilgiris.
The current Retail scenario iscontrolled by the likes of shoppersstop, Big Bazaars.
 
 
Industry Structure
 It order to discuss retailing in an orderly fashion, let us begin with the fact thatretailers are separated into categories
.
Categories can be thought of as a group of related products which are sold by retailers which compete against each other. Letus take furniture as an example. There are many stores selling furniture-some arepurely local, many are national chains. The goods sold by furniture stores arepretty much the same, however, varying only in quality and price. Furniture as acategory, then, involves a number of competitors (firms), each trying to outsell theother. I am going to provide over several examples of retail categories below, andsimultaneously, identify some of the leading firms in that category.
TABLE OF CONTENTS
 
 
EXECUTIVE SUMMARY
 
COMPANY PROFILE
 Ø
DHEERUBHAI HEERACHAND AMBANI
 Ø
MUKESH DHEERUBHAI AMBANI
 Ø
RELIANCE INDUSTRY LIMITED
 Ø
MORE ABOUT RELIANCE
 Ø
MARKETING DEPARTMENT
 
 
PROJECT STUDY
 Ø
RETAILING
 Ø
RELIANCE RETAIL PROJECT
 Ø
MARKET CONDITIONS
 Ø
OBJECTIVE TO STUDY
 
 
Ø
AREA UNDER FIELD RESEARCH
 Ø
FACTS UNDER STUDY IN DIFFERENT FORMAT
 Ø
SOME INTERNATIONAL RETAILERS
 Ø
INDIAN RETAILERS
 
 
RESEARCH METHDOLOGY
 Ø
METHOD
 
 
ANALYTICAL OBSERVATION
 Ø
DATA ANALYSES AND INTERPRATION
 Ø
MY INFERENCES
 
 
LIMITATIONS
 
 
SUGGESTIONS
 
 
ANNEXURES
 
 
BIBLIOGRAPHY
 
Project Description :
 Title : Project Report Retail Outlets of Reliance Industries/Retailing in IndiaCategory : Project Report for MBAPages : 62This project is our paid category, its cost is Rs. 2499/- only without Synopsisand Rs. 2999/- only with synopsis. If you need this project, mail us at this id: qweryallprojectreports@gmail.com of call me at 09468269340 We will send you a hardcopy with hard binding and a softcopy in CD fromcourier.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->