showscommercials and videos from SCA’spress conferences, presentationsand interviews with executives andemployees.
isintended to attract talent,engage users and provide informationin a way that complements sca.com.
provides a good summary ofeverything happening at sca.com andin SCA’s social media. The aim is toprovide various users, journalists andbloggers with relevant information.
is for investors and analysts, whocan download presentations fromquarterly reports and annual generalmeetings.
makes some 50 publications available,including SCA’s sustainability report,its
supports the launch of the globalreport
is a magazine from SCA,primarily geared toward customers,shareholders and analysts, but alsofor journalists, opinion leaders andothers interested in SCA's businessand development.
ispublished four times a year. Thenext issue is due in October 2012.
Anna Gullers, Göran Lind,Ylva Carlsson, Inger Finell Appelberg
Markus Ljungblom, Kristin Päeva Appelberg
Sörmlands Graﬁska AB.Katrineholm
SCA, Corporate Communications,Box 200, 101 23 Stockholm,Sweden.Telephone +46 8 7885100Fax +46 8 6788130
is published in Swedish, English,Spanish, German, French, Dutch and Italian.The contents are printed on GraphoCote 90grams from SCA. Reproduction only by per-mission of SCA Corporate Communications.The opinions expressed herein are those ofthe authors or persons interviewed and donot necessarily reﬂect the views of the editorsor SCA. You can subscribe to SCA
orread it as a pdf at www.sca.com. Address changes can done atwww.sca.com/subscribe or by firstname.lastname@example.org
Cover photo:Getty Images
SCA’S SOCIAL MEDIA SITES
gets very excit-ed when she tells people that shewrites or
. She has writtena novel, a radio play and a dozennonfction books, but nothingstirs up dinner conversation quitelike personal care products. Forthis issue, she has chased downBritain’s frst emale proessoro incontinence, and i more areappointed she’ll be the frst tofnd them.Esther started her career asa barrister. Five years deend-ing the youth o Britain led toan impulse to make up her ownstories instead o other people’s.Several decades later, she isnow the proud winner o ‘DutchWomen’s Book o the Month’ aswell as ‘Central American TravelWriter o the Year’ and ‘Honor-ary Citizen o Syria or Servicesto Tourism’ (she’s not really sureshe should mention that). She isalso the Royal Literary Fellow atthe University o Westminster.Esther lives in a at in centralLondon with her husband and twoteenagers , all o whom have longsince given up being embarrassedabout being mentioned in print.
“SHAPE FAVORSDINNER TOPICS”