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MArket Analysis & Segmentation Plus Consumer Buying Behaviour

MArket Analysis & Segmentation Plus Consumer Buying Behaviour

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Published by Ayush Arora

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Published by: Ayush Arora on Jul 04, 2012
Copyright:Attribution Non-commercial

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07/04/2012

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Market
Analysis,Segmentation & ConsumerBuying Behavior
 
Market Analysis
If you are preparing a marketing plan,where’s the best place to look forinformation about macro trends?
 
Marketing Jeopardy 
Michael Porter’s five competitive forces
Present competitors
Potential competitors
The bargaining power of suppliers
The bargaining power of buyers
Substitute products

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