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sample_business_plan_for_my_yogurt_shoppe.pdf

sample_business_plan_for_my_yogurt_shoppe.pdf

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Published by Mohamed El Mouden

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Published by: Mohamed El Mouden on Jul 04, 2012
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02/18/2013

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 Sample Business Plan forMy Yogurt Shoppe
 
2
TABLE OF CONTENTS
Page
Introduction
………………………………………………………………………
. 3
 Executive Summary
………………………………………………………………………
. 3
The Market
………………………………………………………………………
. 5
Marketing Plan
Industry Overview
………………………………………………………………………
. 7Market Size
………………………………………………………………………
. 7Target market
………………………………………………………………………
. 8Marketing Objectives
………………………………………………………………………
. 9Products/Services
………………………………………………………………………
. 10Pricing Strategy
………………………………………………………………………
. 10Promotion Strategy
………………………………………………………………………
. 10Promotion Budget
………………………………………………………………………
. 11Distribution/Placement Strategy
…………………………………………………………
. 11Competitor's Analysis
………………………………………………………………………
. 11SWOT Analysis
………………………………………………………………………
. 13TOWS Strategy Development
………………………………………………………………
. 13Forward Strategy & Future Outlook
……………………………………………………
.. 14Operational Plan
………………………………………………………………………
.. 15Company Structure & Ownership
…………………………………………………………
. 16Salary Structure
………………………………………………………………………
.. 17Key Success Factors
………………………………………………………………………
.. 17Capitalization
………………………………………………………………………
.. 18Start Up Expenses
………………………………………………………………………
.. 18
 
3
INTRODUCTION
The purpose of this business plan is to outline the parameters under which the principals willpursue the development, opening and operation of a franchised
My Yogurt 
 
Shoppe
in a keylocation at a chosen mall in Trinidad and Tobago.This idea to open a Yogurt Shop was decided upon by Shlomy and Resa Eshed after doing somemarket research on what type of business will be most successful in the twin-island of Trinidadand Tobago. They are optimistic that such a venture would be very successful in this countrybecause of the combination of the warm climate, relatively low competitive threat and highmarket demand .
EXECUTIVE SUMMARY
My Yogurt Shoppe
will develop and operate a licensed yogurt shop in the twin island of Trinidadand Tobago. It will sell and market a variety of frozen yogurt styles and flavours with naturalfruit toppings and artificial flavours and will be served in cups and cones. The yogurt will bepurchased from a quality local vendor in bulk and the natural toppings will be sourced fromvarious local suppliers to ensure freshness of fruit.The first shop will be located in one of the 3 major malls in Trinidad, Trincity Mall (located inNorthEast Trinidad), The Falls (located in NorthWest Trinidad-most affluent area) or GrandBazaar (located in East Trinidad). These malls were chosen as they are situated in very centralareas of the country, close to many freeways and access roads and therefore serve manycommunities as well as attract persons from all over the country.The primary customers will be drawn from the malls trade area population of approximately20,000
 –
30,000 people daily. Customers shopping the plaza or just visiting as a means of recreation will purchase the products offered by
My Yogurt Shoppe
on an impulse basis, or adessert treat after completing a meal at the Food Courts of the respective malls. My YogurtShoppe also anticipates that many patrons will make the shop their primary destination due tothe name recognition and product quality. As far as market research to date has shown althougheach mall has some type of ice cream there is no frozen yogurt shop located in any of the mallsor even in the wider country of Trinidad and Tobago.
Hence,
My Yogurt Shoppe
will be the firstof its kind.
Revenue from the shop will primarily be from the sale of frozen yogurt in different sizes andother related products that will appeal to the market. My Yogurt Shoppe will also sell a series of hot and cold drinks to augment its primary product line of frozen yogurt.

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