Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1.1KActivity
0 of .
Results for:
No results containing your search query
P. 1
Starbuck strategic analysis (term paper)

Starbuck strategic analysis (term paper)

Ratings:

4.92

(118)
|Views: 163,849|Likes:
Published by Mohandiss
This is a term paper for Starbucks. It includes situation analysis on 2008, with SWOT and TOWS analysis. It also have recommended strategies for 2009 in corporate level, business level, and functional level as well.
This is a term paper for Starbucks. It includes situation analysis on 2008, with SWOT and TOWS analysis. It also have recommended strategies for 2009 in corporate level, business level, and functional level as well.

More info:

Published by: Mohandiss on Jan 08, 2009
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF or read online from Scribd
See more
See less

05/28/2015

pdf

 
German University in CairoStrategic Analysis for Starbucks
Prepared By:1-Taghred Khattab
2-
Ehab Aziz3-Bassem Naguib
Class: Strategic Analysis 704Monday from 8 PM to 10 PM
Represented to: Dr. Saneya El Gallaly
1
 
Table of Content
2
 
1- Introduction
* In 1971
Starbucks opened operations in Seattle’s Pike PlaceMarkets with the future aim of providing coffee to a number of restaurants and surrounding bars. With the recruitment of HowardSchultz who led the marketing and retail efforts of Starbucks.
* In 1982
, the company took a change in direction through the viewsof Schultz, who after visiting Italy tried to adapt the same principles inorder to a strong bar culture. Schultz then utilized Starbucks ability toprovide quality coffee beans and opened up a new store called IlGiornale, which brewed coffee from these particular beans.
* In 1987
, Giornale had decided to take over the assets of Starbucksand also, further changed its name to Starbucks Corporation. By theend of the year, Starbucks had increased the number of stores to 17and furthered its location span by entering Chicago and Vancouver.
* In 1990
, the company took further steps forward with expansion of the Seattle headquarters and an increase in resources with theopening of a new roasting plant. Relationships and other ventures alsotook off during the early nineties as the company looked todevelopment organizations to further its progress.
*In 1995
, the company really established its name with the openingof the 676th store as well as increasing the products in store with theaddition of compact discs a result of a previously popular experimentwith ‘in-house’ music.
* In 1996
, the company kept on stretching its reach by entering intothe market of Japan, Singapore and Hawaii. This was achieved through joint ventures including the one formed with Sazaby Inc., whichpushed through the development of coffee houses in Japan.
3

Activity (1,129)

You've already reviewed this. Edit your review.
Ade Kurniawan liked this
Anasta Gianni added this note
Starbucks has dominated the market of coffeehouse globally despite its failure in Australia. For more information about Starbucks and competition you can read: "How does Starbucks differentiate itself from competitors? A discussion" in the following link http://bit.ly/1fO1kOW
takeruchan liked this
kind_of_kieu liked this
alicebang liked this
Marcus Leong liked this
Pé Pông liked this
Chen Yue liked this
Alaoui Salah liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->