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Bab 2 Lingkungan Eksternal

Bab 2 Lingkungan Eksternal

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Published by Ardian Arief

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Published by: Ardian Arief on Jul 05, 2012
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11/05/2012

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Manajemen Strategik
Disarikan dari Buku Manajemen Strategi, M udrajad Kuncoro 
 
 
1
BabBab22
Lingkungan EksternalLingkungan Eksternal
::
PeluangPeluang,,TantanganTantangan,,Kompetisi IndustriKompetisi Industri,,dandanAnalisis PesaingAnalisis Pesaing
anaemen raeg
2
The StrategicManagementProcessThe StrategicThe StrategicManagementManagementProcessProcess
Chapter 3Chapter 3
InternalInternalEnvironmentEnvironment
Chapter 2Chapter 2
ExternalExternalEnvironmentEnvironmentStrategic IntentStrategic Intent
Strategic MissionStrategic Mission
Strategy FormulationStrategy FormulationStrategy ImplementationStrategy Implementation
Chapter 4Chapter 4
Business-LevelBusiness-LevelStrategyStrategy
Chapter 5Chapter 5
CompetitiveCompetitiveDynamicsDynamics
Chapter 6 Chapter 6 
Corporate-LevelCorporate-LevelStrategyStrategy
Chapter 8Chapter 8
InternationalInternationalStrategyStrategy
Chapter 9Chapter 9
CooperativeCooperativeStrategiesStrategies
Chapter 7 Chapter 7 
Acquisitions &Acquisitions &RestructuringRestructuring
Chapter 10Chapter 10
CorporateCorporateGovernanceGovernance
Chapter 11Chapter 11
StructureStructure& Control& Control
Chapter 12Chapter 12
StrategicStrategicLeadershipLeadership
Chapter 13Chapter 13
Entrepreneurship
& Innovation
Entrepreneurship
& Innovation
     S    t   r   a    t   e   g     i   c    I   n   p   u    t   s
 Feedback
     S    t   r   a    t   e   g     i   c     O   u    t   c   o   m   e   s     S    t   r   a    t   e   g     i   c     S    t   r   a    t   e   g     i   c     A   c    t     i   o   n   s     A   c    t     i   o   n   s
StrategicStrategicCompetitivenessCompetitivenessAbove AverageAbove AverageReturnsReturns
PDF created with pdfFactory trial versionwww.pdffactory.com
 
Manajemen Strategik
Disarikan dari Buku Manajemen Strategi, M udrajad Kuncoro 
 
 
3
Politik/ HukumPolitik/ HukumEkonomiEkonomiTeknologiTeknologiGlobalGlobalDemografisDemografisSosiokulturalSosiokulturalLingkunganLingkunganKompetitif Kompetitif Lingkunganindustri (5)Lingkunganindustri (5)
SegmenLingkunganUmumSegmenLingkunganUmum
anaemen raeg
4
Lingkungan Eksternal PerusahaanLingkungan Eksternal Perusahaan
PDF created with pdfFactory trial versionwww.pdffactory.com
 
Manajemen Strategik
Disarikan dari Buku Manajemen Strategi, M udrajad Kuncoro 
 
 
5
LINGKUNGAN BISNIS:
-ceritatak pernah tamat mengenai-
Tantangan
:monitor& adaptasi terhadap lingkungan yang berubah terus menerus-Peluang, kenali:Trend (arah/urutan kejadian yg memiliki momentum)Megatrend (perubahan besar yang berlangsung& berdampak lama)Tugaspelaku bisnis:
Trend trackersOpportunity seekers
anaemen raeg
6
LINGKUNGAN BISNISLINGKUNGAN BISNISLINGKUNGAN BISNIS
Ada 6Lingkungan makro:
1. Demografi
: pertumbuhan penduduk, perubahan komposisiumur & etnis, pendidikan, migrasi, perubahan menujupemasaran mikro
2. Ekonomi:
pertumbuhan, distribusi Y, tabungan, utang, kredit
3. Alam
: bahan baku, biaya enerji, polusi, proteksi lingkungan
4. Teknologi
: perubahan teknologi, peluang inovasi, anggaranlitbang
5. Politis-legal:
aturan main bisnis, kelompok kepentingan
6. Sosial-budaya:
nilai-nilai masyarakat, perbedaan budaya
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