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Frankfurt Academy Quarterly (FAQ): New Business Models

Frankfurt Academy Quarterly (FAQ): New Business Models

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Published by Frankfurt Quarterly
The Frankfurt Academy Quarterly is the exclusive medium of the Frankfurt Academy, the conference brand of the Frankfurt Book Fair. It is published quarterly and keeps Academy participants informed about important international industry trends. You can contact us at faq@book-fair.com
The Frankfurt Academy Quarterly is the exclusive medium of the Frankfurt Academy, the conference brand of the Frankfurt Book Fair. It is published quarterly and keeps Academy participants informed about important international industry trends. You can contact us at faq@book-fair.com

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Published by: Frankfurt Quarterly on Jul 05, 2012
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12/19/2012

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Three insiders on newbusiness models
 Kachingle
makes themost of „freemium“
Vice
: ready to toppletraditional media
Frankfurt Academy Quarterly
COLLABORATIVE ECONOMY 
How to make the most of content
The most interesting new business models in publishing stand out mainly for one thing: by exploiting the tools of thenew digital economy they provide content or services for free yet succeed as commercial ventures. The buzz words hereare crowdfunding, crowdsourcing and „using not owning“.
Issue #04, June 2012
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New business models are most successul whenthey solve a problem in a way that benets both theprovider and the customer. Think o piracy and thestu-or-ree culture, or example: in our“Three is aCrowd”column, we introduce you to some inventiveentrepreneurs rom Brazil (
Brno De Carli
), Germany(
Critian Dame
) and the USA (
Jee Pota)
, who haveall developed successul businesses in response to thesephenomena. Respectively, they have created a print-on-demand service or universities (
Pasta do Proessor 
),a lending model or e-books (
Skoobe 
), and a crowd-sourcing and unding business (
Pubslush
). Since content is becoming increasingly multimedial andsocial, in this issue under“Trending Topics”we take alook at the world o social media publishing.
Kachingle 
 ounder
Cyntia Typaldo
responded to the develop-ments early on by starting a scheme to und bloggers, journalists and artists with “social cents”. This summer,
Kachingle 
is about to launch a “reemium” model inthe B2B eld, using its tried and tested micropaymentsystem. Our“Serendipity”section is a place or outsiders’ per-spectives and chance encounters. This time we eature
Vice Media
, the ubiquitous brand or subculture andyouth on the internet. The company is becoming in-creasingly well established as a provider to the main-stream media and it is soon to launch a new onlinenews channel in cooperation with
HBO 
.
Vice 
startedlie as a ree city magazine. Today, nearly all its onlinecontent – videos, texts, music, books, lms, TV – is stillavailable or ree. How does that work? We nd out inan interview with the CEO o 
Vice Germany 
,
BenjaminRt
, and
Aleander Lein
, responsible or TV Contentat
Vice 
. 
Welcome!
Holger Volland
And by the way, you can meet us on tour this summer:On 7 and 8 August 2012, theFrankurt Academywillhost the internationalCONTECconerence in São Paulo,Brazil.
Contec 
is an international conerence on literacy,education and children’s media content and technol-ogy. Topics at the two-day event will include children’sand young adult media, literacy, education and tech-nology.Enjoy our ourth issue o the
Frankurt Academy Quarterly 
– and join in the discussion on ourFrankurt Academy Blog.P.S.: You can subscribe – or unsubscribe – to the
FAQ 
 ollowingthislink.
 Holger Volland is VP Media Industries at the Frankfurt Book Fair, and head of the
Holger Volland
, © Ch. Schmidt
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Three is a croWd1: Pubslush: croWdfundingWiTh a social conscience
FA
talked to three insiders to get their take on the new businessmodels:
Jee Pota
rom the crowdunding platorm
Pubslush
 (USA),
Critian Dame
rom the e-lending platorm
Skoobe 
 (Germany) and
Brno De Carli
rom the university service
Pasta do Proessor 
(Brazil).
How can you make money romthe “slush pile”? And, at the sametime, keep readers and authorshappy, while contributing to agreat cause?
Pubslush
tries to makethe seemingly impossible a reality –on a global scale.
 
Pubslush
is still in itsbeta phase, having started in2011. It operates an independent publishing imprint,
Pubslush Press 
, that acquires books rom the onlineplatorm, and or every book sold it donates a book toa child in need. There’s certainly no shortage o crowd-unding platorms out there, but thePubslushmodelevolved rom the team’s discussions with authors,when they realised there wasn’t a platorm availablethat actually catered or their specic needs.Kickstarter,perhaps the best known crowdunding platorm,
 Jesse Potash
is the founder and CEO of  Pubslush , a crowdsour- ced publishing platform exclusively for authors to raise fundsand build an audience for new book ideas. Jesse hails from a - nancial services background but has also worked across a widearray of industries, including publishing, fashion and adverti- sing. He was recently named by mediabistroas one of its“5 eBook Publishing Experts to Watch”. He also serves on theboard of directors for the Pubslush Foundation, which is commit- ted to supporting children’s literacy initiatives worldwide. He is anative New Yorker, a yogi, a boxer and an avid traveller.
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 S    e r   e n d  i       pi      t       y 
I   m  pr  i   n t   

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