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MB0046 Marketing Management MQP

MB0046 Marketing Management MQP

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Published by Sandeep Pathak

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Published by: Sandeep Pathak on Jul 05, 2012
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11/10/2014

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Sikkim Manipal University
 
Model Question PaperSubject: Marketing Management Subject code: MB 0046
 
Total Time: 2 hours Total Marks: 140(Book Id
 –
B1135)
 
Notes:1. Question paper has three parts i.e. Part A, Part B and Part C2. Part A consist 40 questions of 1 mark each3. Part B consist 20 questions of 2 marks each.4. Part C consist 15 questions of 4 marks each.5. All questions are compulsory
PART A (One mark questions)
1) The additional P’s of marketing are
 a. People, Physical evidence, Packageb. People, Physical evidence, Processc. People, Process, Packagingd. Physical evidence, Process, Packaging
 
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2) One of the features of marketing research is
 –
 a. It is multi-taskingb. It is multi-purposec. It is multi-disciplinaryd. It is multi-natured3) The objective of Test marketing is to
 –
 a. Test the market with consumersb. Introduce product in open marketc.
Predict product’s performance and its future
d. Test consumers with the product4) Pricing is one of the essential components of 
 –
 a. Promotion mixb. Marketing mixc. Product mixd. STP strategy5) Minimum Wages act is an example for
 –
 a. Monetary policyb. Economic policyc. Legislation
 
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d. Consumer protection6) When each party has something that could be of value to other party, it results into
 –
 a. Exchange processb. Marketing activityc. Market placed. Money exchange7) All activities involved in selling goods or services for the purpose of resale or business use is termed as
 –
 a. Wholesalingb. Retailingc. Direct marketingd. Direct sale8) Product convenience becomes the _________________ product buying motive
 –
 a. Patronageb. Emotionalc. Rationald. Habitual9) The accurate meaning of "International Marketing" is -a. Marketing goods to developed countriesb. Marketing products worldwide

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