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How to choose your twitter name - foraccountants and rockstars
’ve been seeing more twitter handles
the TV screen
lately – The Voice AU, Masterchef,
even the morning weather presenter. I
that trend as it points to the new fabric of socialnetworks, although I’m surprised how many areso
. So coming down from the loftyheights of global business transformation via thesocial enterprise I thought I’d talk about choosinga twitter name the “common sense” way.
ters. Choose them wisely, and simply, as I’ll explain.
Firstly, why the title of this post? Isn’t there a diffe-
rence between an accountant and a rockstar when
it comes to choosing a twitter name or any othername for your social networks?I say
. That’s the point of this post. The reasonis that both rockstars and accountants are people,and both are social, and while both have businessambitions those ambitions will change over timeand should not dictate a twitter name at any one
point in that journey through social media. Now one
difference is that a rock star might have a name like
Lady GagaorSeal– and they’ll be those for their
Twitter lifetime. But if you’re not a rock star thenbe yourself and use your real name or as close asyou can get. Like your email address your Twitterhandle ispart of your “brand”(see the Nick Sym-monds example below).
What’s the downside of getting your
wrong? Firstly you won’t get themost value of what you are doingtoday on twitter and other social
networks, and secondly you’ll make
it even more dicult to get value
in the future. Why not go easy on yourself, conserve
your energy, and get it right rst time?
Whether you’re tweeting as
ter/performer/digital artist” those twitter handlesare
I lived through underscores in ouremails addresses in the 1980s and 1990s.
is the “digital” person advising these people, I
even know where to nd underscore on iPhone
keyboard – and I don’t want to know, it’s a
vestige of the past and just doesn’t jellwith socialnetworks and the iPhone!
I mean just take a look at
that list above and you can see, when they are extrac-
ted on to black and white, how silly and damagingthey are – they detract from the objective of beingon Twitter and other social media, are not easy to
nd or guess, nor easy to enter and use, nor easy
to remember. I hope that stands out when you seethem all lined up like that.
have also started fashing across the screen recently.
One that caught my attention is weather presenter
– which just makes me shudder every time I see it
because I can’t spell and I hate underscores in social
h t t p : / / i g o 2 g r o u p . c o m / b l o g / h o w - t o - c h o o s e - t w i t t e r - n a m e - a c c o u n t a n t s - r o c k s t a r s /