There is no shortage on advice on the web regarding what people should do toimprove a WordPress blog’s position in the search engine listings. It is easy tobecome baffled if you devour everything that’s out there, because a collection of people agree with others while some altogether disagree and offer different advice.Recently a well-known selection of search engine optimization professionalsprovided their consensus thoughts to SEOmoz on what is important to gain highsearch engine rankings today.According to the consensus views of the SEO experts, the following are the fourmost important ranking elements for SERPs, which are equally applicable to blogsrunning on WordPress and other platforms.

Keywords that Appear in the Title

Using the correct keywords in crafting the title tag of a page is of extremeimportance. It does not only help with improved rankings, it also assists with higherclick-through from the search engine listings to the web page. It’s of little value tobe listed high in the search results without receiving a high number of clicks. Theultimate goal is to gain as many visitors to your site as possible.The SE highlights in bold the keywords that were typed in by the user. When theright keyphrase of your title is highlighted, it gives the listing an improvedopportunity of being seen and receiving a click. Nevertheless, highlighted keywordsdon’t comprise the only element to consider when crafting the title tag.A lot of additional clicks can be gathered from a cleverly composed title tag,particularly when it tempts the user to click. It is more advantageous to receive 100clicks from the 5th position through having a great title tag compared with fiftyclicks from the third listing with a poor page title, correct?

Anchor Text of Inbound Links

The anchor text that is utilized in the link that points to your web site from anexternal web site counts a lot in the search engine computations to decide what yoursite is all about. In addition, what your web site is focused on defines mostly what itwill rank for in the SERPs.If at all you can exert any influence on the anchor text that other web sites use withtheir links to your site, then it is an extremely prudent investment of your time.The more external sites that have links to your site with a specific set of keywords,or variations of that keyword, will prompt the search engines to more easily figureout that your site is focused on that particular keyphrase.It is even better when the content of the destination page on your site contains that