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Top 10 Start-Up Mistakes
 
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Last Week’s Buzz
Sequoia’s mandatory meeting of portfolio company’s CEO’s,Bill Gurley of Benchmark’s email, Ron Conway’s message onTechCrunch
bleak outlook, long recovery (years)extend runway; cut spending; closely examine sales and marketingexpensesreduce product risk, focus on revenue generating productsget cash flow positive nowdon’t expect funding unless you are cash flow positivevaluations and funding amounts will be lower remain calm
 
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1. THINGS TAKE LONGER THAN YOU EXPECT;
PRESERVE RUNWAY 
This should drive your fundraising goal:
Will the capital allow you to reach a major milestone?
cash flow positive
Will the market allow you to reach the milestone?If it is uncertain, plan for at least 18 months of runway.Use capital frugally.
Take the money – it always takes longer than you  planned and, if you have an option, take more.

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