Purpose of Effective Communication in Organization
Managers need to be effective communicators to achieve positiveresults in today’s organizations. Some of the purposes are –? Seeking or receiving information,encouragement, control, selling proposals, confrontation. ? Talking to different levels within thehierarchy – to individuals, to groups, to departments – and externally to customers, suppliers,vendors, and other professionals? Using both formal communication - Meetings, reports, proposals, notices; andInformal communication - counseling, advising, talking to other employees ?Working in different roles: as Chairman, project leader, analyst, subordinate, and colleague. ?Evaluating communications: are they facts, opinions, gossip ? ? Building up networks to obtainreal information which may be given freely or concealed – which means you need to ask the rightquestions, or else you will find yourself drowned in data but starved of information. ? Trying toinfluence those over whom you have no power.
Organizational communication can be External Communication and InternalCommunication. Internal Communication is within the organization, whereas, ExternalCommunication is the communication with the external stakeholders of the organization. Theimportance and the purpose of the communication in organization has been explained above.Communication in organizations uses two basic channels – formal and informal.Both are important and both carry messages – sometimes reinforcing and sometimes conflicting – throughout the organization.