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Inbound Opus 08

Inbound Opus 08

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Published by Dhez Robles

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Published by: Dhez Robles on Jul 08, 2012
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InboundLogistics
 
 
Jnuary 2008
 
 From yesterdayslegacies to tomorrow’s visionaries, the theoryand practice of inboundlogistics is timeless.
THE FORD AND TOYOTA LEGACY:
ORIGIN OF THE SPECIES ..........
78INBOUND’S EARLY ADOPTERS:
SURVIVAL OF THE FITTEST .......
96CHOOSING INBOUND:
NATURAL SELECTION .........................
112INBOUND LOGISTICS:
A NEW ORDER ...................................
124
by JosephO’Reilly
 • I
 
n
 
boou
 
unLoL
 
i
 
iics
 
112
), with a look at how H.J. Heinz Company andToyota Industrial Equipment Manufacturing are
engineering technology and process to leverage
inbound transportation processes and drive visi-bility and efficiency within their supply chains.Finally, we shift our scope from the present to
the future (
 pg. 124
) and consider how two for-ward-thinking companies – American Greetingsand Panasonic – continueto adapt their go-to-marketstrategies through the lens of inbound transportation and
demand-driven programs.
Individually these storiesreveal the unique economicdrivers, global trends, andconsumer dynamics thatcontinue to shape the evo-lution of inbound logistics.Collectively, they present ameta-narrative of leadership
and vision that challenges the
status quo, permeates phys-ical and cultural silos, andengineers a path for inno-vation and transformation
across the supply chain.
Invariably the future of supply chain man-agement, and specifically inbound logistics,owes a great debt to the past – and this evolu-tion still holds much to glean. As Henry Ford
sagely observes in
Today and Tomorro
, “It is one
of the oddities of business that a man will citewhat he has done in the past as proof of whathe can do in the future. The past is only some-
thing to learn from.”
Inbound logistics, in principle and in print,an anomaly. It both defies and embraces time;it assumes many forms and variations but is
defined by a common demand-driven trait; it isvery much an agent of change, yet equally deriv-
ative of change itself.
In an effort to give shape to this legacy andour mission, we dedicate this year’s Logistics
Planner issue to the evolution
of inbound logistics.
We begin our narrativewith a retrospective of FordMotor Company’s just-in-time assembly line and theToyota Production System(
 pg. 78
). Revisiting HenryFord’s and Taiichi Ohno’sseminal memoirs,
Today 
and Tomorrow 
and the
Toyota
 Production System: Beyond  Large-Scale Production
, pres-
ents two important markers
for tracking the development
of demand-driven logistics
from yesterday to today.
Within this developing
sequence, we present an inbound story of adap-
tation and survival (
 pg. 96
). Beginning with
the origins of 
 Inbound Traffic Guide
in 1981, the
theory and practice of inbound logistics tookroot in the very pages of this magazine. Fromour archives we rediscover case histories thattranscend time and trace the progression of demand-driven logistics from cellular accep-
tance to mass replication.
From this phase, we jump to the present (
 pg.
For this magazine and its loyal readership both veterans and new-comers inbound logistics is a 27-year story about a radical visionthat continues to define a revolutionary paradigm shift. But its his-
tory, and consequently ours, runs much deeper.
“It is one of theoddities of businessthat a man will cite what he has donein the past as proof of what he cando in the future.The past is onlysomething to learnfrom.”
— Henry Ford
EVOLUTION
THE
INBOUNDLOGISTICS
OF
Inbound Logistics •
January2008

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