GENERAtElocAl PRESS coVERAGE:
thANk you foRENtERING thEcomPEtItIoN!
We know you want to generatea big turnout in support o yourentry, so we are giving you thisPublicity Tool Kit to help you inyour promotion eorts. It outlinesseveral ways you can maximizeoutreach to your network o partners, clients, and media –even i you have limited time orunds. The tool kit will prepare youto engage with the media andpotential unders. Use these ideasto share your story with the globalonline community and increasethe support you get. This will alsohelp you gain publicity or yourinnovation.Remember, the more othershear about your work, the morethey care about your work.Involvement by the onlinecommunity is helpul becauseit increases awareness, soencourage all your constituentsto read about your project andcomment on your entry online.Create a press release about the newest developments o your work and o yourparticipation and send to media in your community or country. Don’t orget toinclude industry press and media contacts, along with business media contacts inyour network. There is a sample press release or your use on the ChangemakersResources Group.
Step 1:Compile a complete media list or distribution
(either electronically or as a hard copy)Magazines and other publications have too long o a lead-time or your time-sensitive press release, but local newspapers and wire services are good mediacontacts to tap.Also, consider aliated NGOs, related organizations, government agencies,and other companies that may be interested in receiving this news. Most haveinternal newsletters.Remember to include radio broadcasters on your media list. Contact the programeditors o talk or special interest programs.Get the name o a journalist, where possible, so that the release is more likely tobe opened and reviewed.There are also many ree wire service websites you can nd on the internet.
Step 2:Send the release
I sending electronically, it is best to include the title in the subject line so it willnot be viewed as SPAM. The release can either be attached or embedded into thebody o the email.I you are sending a hard copy, make sure that the envelope includes a “timesensitive release” date. Send rst-class post.Attach the appropriate name, telephone, and email address or media tocontact with any questions or requests. (For the hard copy, this can be placed onletterhead and stapled onto the back o the printed release. Add this inormationin the body o the email i distributing electronically.)
Step 3:Load the press release on your own website
to make sure that anyonebrowsing your site will be able to nd and download the inormation.
WAyS toINcREASE PublIcIty
PUBLICITY TOOL KIT