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The Right Marketing Questions: 43 Studi Kasus Pemasaran Indonesia dan Internasional

The Right Marketing Questions: 43 Studi Kasus Pemasaran Indonesia dan Internasional

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Published by dralk
43 Studi Kasus Pemasaran Indonesia dan Internasional (43 Marketing Case Studies in Indonesia & International)

Mari Berbagi sambil Belajar Marketing Bersama (Let's Share and Learn Marketing)
43 Studi Kasus Pemasaran Indonesia dan Internasional (43 Marketing Case Studies in Indonesia & International)

Mari Berbagi sambil Belajar Marketing Bersama (Let's Share and Learn Marketing)

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Published by: dralk on Jul 10, 2012
Copyright:Attribution Non-commercial

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03/12/2014

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Buku ini didekasikan untuk orang tua dan keluarga, istri saya Melly dan tiga jagoannya:Dewa, Arjuna dan Abimanyu. Tidak ketinggalan juga didedikasikan untuk teman dan sahabatyang terus memberikan motivasi dan dukungan.
 
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Daftar Isi
Persembahan ......................................................................................................... 2
 
Daftar Isi ................................................................................................................ 3
 
Mari Berbagi .......................................................................................................... 5
 
Pendahuluan .......................................................................................................... 7
 
Perubahan ............................................................................................................. 9
 Consumer 3000 Sebagai Jembatan Menuju Mainstream Market ................................................... 10Crisis = Cost Cutting? ........................................................................................................................ 13Program Loyalitas Pelanggan Sudah Kehilangan Kesaktiannya?...................................................... 15Mbah Surip dan Fenomena Angsa Hitam ......................................................................................... 17IT Bukan Lagi Sumber Keunggulan Kompetitif? ............................................................................... 20Revolusi Layar Kaca .......................................................................................................................... 23Borders Runtuh Karena Serangan eBooks? Pikirkan Lagi! ............................................................... 25
Inovasi ................................................................................................................. 28
 Keistimewaan Kucing dalam Bisnis: A Tribute to Thomas Edison .................................................... 29One Free Click untuk Membantu Sesama: Terobosan Pemasaran untuk Organisasi Non Profit ..... 31Inovasi Kemitraan Perbankan Syariah untuk Pengentasan Kemiskinan .......................................... 33Augmented Reality? Definisi Baru bagi Realitas! ............................................................................. 37Sensasi Komunikasi Pemasaran Pringsewu Restaurant ................................................................... 39Low Cost Carrier versi Jogja .............................................................................................................. 42Belajar dari Wafatnya Google Wave ................................................................................................ 44Kisah Inovasi Amazon ....................................................................................................................... 46Google Plus: Valuing Failure ............................................................................................................. 49
Tantangan New Wave Marketing ......................................................................... 53
 Tantangan Menuju New Wave Marketing: Change the Mindset! ................................................... 54Co-creation Bersama Nasabah di Retail Banking. Mungkinkah? ..................................................... 57Belajar Marketing dari Kasus Prita vs RS Omni: The Power of Wisdom of the Crowd? ................... 59

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