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Retailing Experiences

Retailing Experiences

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Published by aritraroy

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Published by: aritraroy on Jan 09, 2009
Copyright:Attribution Non-commercial


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RetailingExperience-The Service Way
ByPrithwi Tilak Banerjee
The true essence of Service world
“There are no such thing as service industries. There areonly some industries whose service components aregreater or less than those of other industries.Everybody is in service.”
-Theodore Levitt
“It is the part of the product or the full product for whichthe customer is willing to see value and pay more.”“In services, the last experience remains uppermost incustomer’s mind. Therefore, it is not enough to begood, you have to be consistently best.”“Service quality is directly proportional to employeesatisfaction. Specially in the world of 
WeeklyMarketsVillage FairsMelasConvenienceStoresMom andPop/KiranasKhadi StoresCooperativesExclusive BrandOutletsHyper/SuperMarketsDepartment StoresShopping Malls
Traditional/Pervasive ReachGovernmentSupportedHistoric/RuralReachModern Formats/International
Source of EntertainmentNeighborhoodStores/ConvenienceAvailability/Low Costs /DistributionShoppingExperience/Efficiency

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maheshwarishruti added this note
hey great insights in retail industry....thanks
Kiran Kumar liked this

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