Description

It is increasingly difficult to talk about the Internet, or media and marketing in general, without the conversation quickly turning to mobile phones.
40 million mobile subscribers in the US, plus millions more across Europe and Asia, surf the web through a mobile phone each month—checking email, exploring their social networks, making bank transactions and engaging in other web activities right from their hands.
How has mobile Internet so quickly become part of the
consumer media experience for millions? Through a
confluence of essential factors in mobile Internet adoption and use, mobile Internet reached a critical mass this year, offering a large and diverse enough base of users to support large-scale mobile marketing efforts.