Description

Introduction, methodology and sample profile
4 Summary report of main headlines
6 Appendix of detailed findings
31 Entertainment and digital activity audit
32 Activity attachment
40 Future trends
46 Technology and device ownership
52 On-demand: content preferences and willingness to pay
59 Time-lapsed television viewing and advertising behaviour
72 Accessing content
77 Movies
83 High definition movie disks
94 Television
102 Social networks and community websites
112 Newspapers
126 Magazines
134 e-Books and audio books
138 Mobile
148 On-the-go and portable devices
157 Mobile and portable internet
162 Bluetooth
168 PC and console gaming
172 Next generation games consoles as media devices
188 Gambling
193 Radio
202 Podcasts and blogs
205 Piracy
207 DRM (Digital Rights Management)
218 Data appendix: activity crossover
221 Data appendix: technology and device ownership crossover
230 Data appendix: activity by technology and device ownership
235 Data appendix: technology and device ownership by activity
240 Contact details
249 Contact details